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研究生: 陳玉瑾
Chen, Yu-Chin
論文名稱: 探索嬰兒潮世代療癒性飲食之屬性、結果與價值
Exploring the Attributes, Consequences, and Personal Values of Comfort Food among Baby Boomers
指導教授: 劉元安
Liu, Yuan-An
口試委員: 蘇靖淑 麥康妮 劉元安
口試日期: 2020/07/31
學位類別: 碩士
Master
系所名稱: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 127
中文關鍵詞: 中高齡者食物選擇飲食行為方法目的鏈
英文關鍵詞: Middle-aged and elderly adults, Food choices, Eating behavior, Means-End Chain
DOI URL: http://doi.org/10.6345/NTNU202100774
論文種類: 學術論文
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  • 綜整過去文獻可知,當食物的外觀、味道或其本身,可以讓食用的人舒緩情緒、緩解壓力、滿足其懷舊、社會關係等等需求時,該食物可以被稱為療癒性飲食 (comfort food)。本研究目的為:(一) 探討嬰兒潮世代的療癒性食物屬性為何、(二) 探討嬰兒潮世代享用療癒性食物時的結果與感受、(三) 探討療癒性食物對嬰兒潮世代的意義價值。本研究採取方法目的鏈,透過便利抽樣與滾雪球抽樣,完成40位嬰兒潮世代的深度訪談。以內容分析法與主題分析法將受訪者的療癒性飲食屬性歸納為點心、主食、菜餚、小吃、飲品、水果等。受訪者享用療癒性食物的結果階層有感官享受、健康因素、生理因素、情緒結果、家庭情感、喚起兒時記憶、社會關係、功能性結果。療癒性食物對受訪者的價值為幸福、內在酬賞、內在和諧、關係和諧、天倫、獨特。從價值的階層脈絡顯示,以點心、主食、飲品類為主的療癒性飲食帶來的情緒、感官上享受以及喚起兒時的回憶,能讓人們體會到幸福。本研究除了重新定義療癒性飲食,還建議餐飲與食品業者針對中高齡族群進行飲食研發時,深入了解他們的心理需求、生活經歷或兒時意象,結合食物設計,作為行銷策略的一環。

    Previous literature suggested that “comfort food” was the food when its appearance, taste, or the food itself smooths the eater’s emotion, relieves his/her stress, fulfill the nostalgia or social needs. The purposes of this study aimed to: (1) analyze the attributes of comfort food for baby boomers, (2) discuss the consequences of comfort food on baby boomers, and (3) explore the values and significance of comfort food for baby boomers. The present study employed Means-end Chain method and recruited a total of 40 baby boomers through convenience sampling and snowball sampling to complete the in-depth interviews. Data were managed by content analysis and thematic analysis. The 6 attributes of the comfort food included snacks, staple food, delicacies, etc. The consequences of ingesting comfort food were categorized into sensory stimulus, family affection, recollection of childhood and other 5 items. There were 6 values behind the comfort food such as happiness, intrinsic reward, inner peace, etc. The hierarchical value map showed the comfort food categories of snack, staple food, and drinks brought the baby boomers pleasant sensation, positive emotion, and recall of childhood memories, and all these consequences turned into the psychological value of happiness. The study further redefined the concept of comfort food and suggested that foodservice practitioners pay more attention on psychological demands, of the middle-aged and the elderly people when designing their products and making the marketing strategy.

    謝辭 i 中文摘要 iii 英文摘要 iv 目 次 v 表 次 vii 圖 次 viii 第壹章 緒論 1 第一節 研究背景 1 第二節 問題意識 2 第三節 研究目的 5 第四節 名詞釋義 5 第貳章 文獻回顧 7 第一節 Comfort food的起源、定義與機制 7 第二節 療癒性飲食的相關研究-量化取向 12 第三節 療癒性飲食的相關研究-質性取向 18 第四節 方法目的鏈 25 第五節 嬰兒潮世代 30 第參章 研究方法 33 第一節 方法目的鏈 33 第二節 訪談設計 34 第三節 研究參與者 36 第四節 資料分析方法 37 第五節 信實度 39 第肆章 研究結果 45 第一節 受訪者資料與療癒性飲食概況 45 第二節 受訪者療癒性飲食之屬性階層 47 第三節 受訪者療癒性飲食之結果階層 58 第四節 受訪者療癒性飲食之價值階層 84 第五節 療癒性飲食之價值知覺圖 101 第伍章 結論與建議 107 第一節 結論 107 第二節 研究意涵 109 第三節 研究限制與後續研究建議 114 參考文獻 115

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