研究生: |
昶愛 Anat Errel |
---|---|
論文名稱: |
功夫標幟通俗設計的跨文化研究與初探 Martial Arts Logos:A Cross-culture Study of Vernacular Design |
指導教授: |
施令紅
Shih, Ling-Hung 林俊良 Lin, Chun-Liang |
學位類別: |
碩士 Master |
系所名稱: |
美術學系 Department of Fine Arts |
論文出版年: | 2008 |
畢業學年度: | 97 |
語文別: | 英文 |
論文頁數: | 210 |
中文關鍵詞: | 標幟 、功夫 |
英文關鍵詞: | Logos, Martial Arts |
論文種類: | 學術論文 |
相關次數: | 點閱:219 下載:12 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本論文旨在武術學校的標誌之設計表徵,數據文獻包含了全世界共51所的武術學校,其中設定了相同數量的設計師logo作品為對照組。筆者歸納出團體中的武術標誌具有幾點特徵:多數的標誌符號與其武術類別思想及歷史根源有複雜的關係,而多數標誌皆是由師家或是與其類別有關聯的人設計,並非專業設計師。此外,這些標誌雖然以其原創構圖為主要視覺設計元素,大部份也都結合了傳統符號的概念。
筆者採用了符號學、分類學、效果層次等理論,試分析出這些標誌,並確敍認其設計特徵的共同內涵。筆者進而發現在肖像式及述式符號,具有代表性及活潑內涵者,通常展現出某一個武術類別顯而易見的動作招式。相對的,象徵式或非象徵式的符號,具有代表性及抽象內涵者,通常被用於傳達其思想概念。筆者從這三種理論比較及分析後得此結論,進而設計出四種武術標誌,並實際應用得宜至善。
The thesis is a study of the design characteristics of martial arts schools’ logos. The data was gathered from 51 martial arts schools around the world, and an identical amount of designer’s logo that served as a control group.
The researcher proved that as a group, martial arts’ logos portray unique characteristics: the majority of the logos communicate complex ideas that are connected to the martial art style’s philosophy and historical roots; most of the logos are designed by the teachers or people connected to the style, and most of the designers are non-professionals; and although the majority of logos depict original images as their main graphic element, a great number of them combine traditional symbols.
She applied semiotics, taxonomy and affectivity classes to analyse the logos and identified common qualities that characterised their design. She discovered that iconic, descriptive marks, high on representative and active qualities were prominent in portraying a style’s characteristics movement, whereas symbolic, non-figurative marks, high on representative and abstract qualities, were usually employed to express philosophical ideas.
After comparing and analysing the results of the three classes, and following the conclusions, the researcher designed four martial arts logos and applied them to a variety of applications.
Bass, S. et al. (1997). 6 Chapters in Design. San Francisco: Chronicle Books.
Blackwell, L., Carson, D. (1996). The End of Print: The Graphic Design of David Carson. San Francisco: Chronicle Books.
Cammann, V. R .S. (1991). Chinese Hexagrams, Trigrams, and the Binary System. Proceedings of the American Philosophical Society 135 (4)
Cammann, V. R .S. (1985). Some Early Chinese Symbols of Duality. History of Religions. 24 (3), 301-317.
Cammann, V. R. S. (1990). The Eight Trigrams: Variants and their Uses. History of Religions. 29 (4), 301-317
Carr, K. G. (1993) Making Way: War, Philosophy and Sport in Japanese Judo." Journal of Sport History. 20(2)
Dower, J. W. (1971). The Elements of Japanese Design: A Handbook of Family Crests, Heraldry & Symbolism. 1st ed. Ed. New York: Walker/Weatherhill.
Foux, Z. (2000). The Cultural References of Martial Arts. Chinese Internal Martial Arts Teacher's Training Course Booklet. Ed. Anat Errel. Jerusalem: The Israeli Internal Martial Arts Association, n.pag.
Frascara, J. Graphic Design: Fine Art Or Social Science?. Design Issues 5 (1) (1988), 18-29
Friedman, M., Freshman, P., ed. (1989). Graphic Design in America: A Visual Language History. New York: Walker Art Center; Abrams.
Gu, M. D. (2003). The Taiji Diagran: A Meta-Sigh in Chinese Thought. Journal of Chinese Philosophy 30(2)
Henderson, P. W., Cote J. A. (1998). Guidelines for Selecting Or Modifying Logos. Journal of Marketing 62(2), 14-30
Henning, S. E. (1981). The Chinese Martial Arts in Historical Perspective. Military Affairs 45 (4).
Hofmann, A. (1965). Graphic Design Manual: Principles and Practice. Trans. D. Q. Stephenson. New York: Van Nostrand Reinhold.
Hofmann, A. (1985). Thoughts on the Study and Making of Visual Signs, Basle School of Design/Yale School of Art, 1947 to 1985. Design Quarterly, Hofmann/Weingart: Basle School of Design, 130 (24), 1-20
Jencks, C. (2004). Death for Rebirth, Post Modernism on Trial. Architectural design profile 87-88. 60 (9-10), 6.
Kraay, H. "Untitled. (2004). Latin American Research Review. 39 (2).
Krampen, M. (1965). Signs and Symbols in Graphic Communication. Design Quarterly 62,1-31.
Meggs, B. Philip. (1992). A History of Graphic Design. second ed. New York: Van Nostrand Reinhold.
Minick, S. ,Jiao, Ping. (1990), Chinese Graphic Design In The Twentieth Century. London: Thames and Hudson
Mollerup, Per. (1997). Marks of Excellence: The History and Taxonomy of Trademarks. London: Phaidon.
Poynor, R. (2003). No More Rules: Graphic Design and Postmodernism. Ed. Nell Webb. New Haven, CT: Yale University Press.
Rand, P. (2001). Paul Rand: A Designer's Art. New Haven: Yale University Press.
Remington, R. R., Bodenstedt L. American Modernism, Graphic Design 1920 to 1960. North America: Yale University Press, 2003.
Saussure, Ferdinand de ([1916] 1974): Course in General Linguistics (trans. Wade Baskin). London: Fontana/Collins
Tan, K. S. Y. (2004) Constructing A Martial Tradition: Rethinking A Popular History of Karate-Dou. Journal of Sport & Social Issues. 28 (2), 169-192
Wang, Zongyue, (eighteen-century), Tai Chi Chuan Ching. Scheele, Lee N.
Electronic sources
100 Years Anniversary - China's First Trademark's Mystery 走過百年 國最早中商之謎標. (2004). Retrieved November 11, 2008, from http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/newmedia/2004-11/25/content_2258598.htm
Bowie, James. Logos by the Numbers. AIGA, the professional association for design. Retrieved Aug 2 2005, from http://www.aiga.org/content.cfm/logos-by-the-numbers.
Cartmell, T. Internal Vs External, What Set Them Apart? Inside Kong Fu Magazine. Retrieved March 3 2006, from http://www.shenwu.com/Internal_VS_External.htm.
197
Chandler, D. (2005). Semiotics for Beginners. Retrieved March 3 2005, from http://www.aber.ac.uk/media/Documents/S4B/sem01.html.
Chang, S. (960-1279) Tai Chi Chuan Ching. Scheele, Lee N. Retrieved Nov 28 2007, from http://www.scheele.org/lee/classics.html#tccching.
Cosmology. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved November 11, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/cosmology
Philosophy. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved November 11, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/philosophy
Philosophy. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Retrieved November 11, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/philosophy
Heller, S. Team Player: An Interview with Todd Radom. AIGA, the professional association for design. Retrieved 27 May 2008 from http://www.aiga.org/content.cfm/team-player-an-interview-with-todd-radom.
logo. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved November 11, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/logo
Macnab , M. (2006). The Apple Core vs. Linear Logic. AIGA, the professional association for design. Retrieved March 5, 2006, from http://www.aiga.org/content.cfm/the-apple-core-vs-linear-logic%5C.
Martial arts. (n.d.). Dictionary.com Unabridged (v 1.1). Retrieved November 11, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/Martial arts
Pearson, C. Defining the Internal Martial Arts. Martial Development. Retrieved March 6, 2007, from http://www.martialdevelopment.com/blog/defining-the-internal-martial-arts/.
Peirce, C. S.(1885). Comment Dictionary of Peirce's terms. University of Helsinky. Retrieved September 1, 2008, from
http://www.helsinki.fi/science/commens/index.html
Peirce, C. S. (1885). Three Trichotomies of Signs. Philosophy archives. Retrieved September 1, 2008, from
http://www.marxists.org/reference/subject/philosophy/works/us/peirce2.htm
Rand, P. (1984). A Paul Rand Miscellany. Design Quarterly 123, 1,3-32. Retrieved May 24, 2008, from http://www.jstor.org/stable/4091068.