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研究生: 陳冠宇
Thanapat Sintuvanic
論文名稱: Job Seeker's Perception of Recruitment and Selection Process, Job Pursuit Intention and Employer Brand Image: A Study of an IT Company in Thailand
Job Seeker's Perception of Recruitment and Selection Process, Job Pursuit Intention and Employer Brand Image: A Study of an IT Company in Thailand
指導教授: 盧承杰
Lu, Cheng-Chieh
口試委員: 葉俶禎
Yeh, Chu-Chen
李栢浡
Lee, Pai-Po
口試日期: 2021/06/01
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 65
英文關鍵詞: job pursuit intention, perception of recruitment and selection process, employer brand image
研究方法: 調查研究個案研究法
DOI URL: http://doi.org/10.6345/NTNU202100693
論文種類: 代替論文:專業實務報告(專業實務類)
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  • Job pursuit intention has been considered an important matter in the Information Technology industry worldwide for decades. In Thailand, since there is a significant growth in the number of technology business over the past few decades, the demand for IT workforce in the market has a steady increase as well, so that arousing IT talents’ interest and intention to pursue a job has become critical for most IT employers. The purpose of this study is to explore the relationship between the job seekers’ perception of recruitment and selection process of the IT company and their intention to pursue a job. In addition, employer brand image is proposed as a moderator whether it can influence the relationship between the perception of recruitment and selection process and job pursuit intention. This study examines the relationships among these variables by collecting data from IT professionals in Thailand who have ever applied the targeted IT Company. The quantitative research approach and survey-based methodology were adopted and SPSS 23.0 was used for data analysis and test proposed hypotheses. The study finds that IT professionals are more likely to pursue a job with the company when they perceive company’s recruitment and selection procedure is good and fair. Results also reveal a significant moderating effect of employer brand image on the relationship between recruitment and selection process and job pursuit intention. Overall, the findings provide a better understanding of which factors shaping job pursuit intention through important implications for the IT professionals to improve hiring process.

    ABSTRACT I TABLE OF CONTENTS III LIST OF TABLES V LIST OF FIGURES VII CHAPTER I INTRODUCTION 1 Background of the Study 1 Background of the Company 3 Problem Statement 3 Research Purpose 5 Questions of the Study 5 Significance of the Study 5 Delimitations 6 Definition of Terms 6 CHAPTER II LITERATURE REVIEW 7 Job Pursuit Intention 7 Perception of the Recruitment and Selection Process 8 Perception of the Recruitment and Selection process and Job Pursuit Intention 9 Employer Brand Image 10 CHAPTER III RESEARCH METHODS 13 Research Framework 13 Research Procedure 14 Research Sample and Data Collection 15 Measurements 15 Data Analysis 17 CHAPTER IV RESULTS AND DISCUSSION 19 Descriptive Statistics 19 Results of Pearson Correlation Analysis 27 Results of Hierarchical Regression Analysis 28 Results of Hierarchical Regression Analysis by Sub-dimensions of Independent Variable 30 Discussions 37 CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 41 Conclusions 41 Practical Implications of the Study 41 Limitations 45 Recommendations 45 REFERENCES 47 APPENDIX A: QUESTIONNAIRE (ENGLISH VERSION) 55 APPENDIX B: QUESTIONNAIRE (THAI VERSION) 61

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