隨著網際網路的普及，社群媒體逐漸在人際溝通網絡中扮演著舉足輕重的媒介，為此許多名人開始投入於經營社群平台，希望從中增進與粉絲間的互動關係。觀察到名人在粉絲專頁上的自我揭露日趨頻繁，究竟這些揭露會不會提升名人的人際吸引力，又或者會不會增進其與粉絲間的互動關係。過去研究證實自我揭露對人際吸引力有直接關係；人際吸引力對擬社會互動會產生正向影響，但尚未有研究將人際吸引力作為兩者之間的連接橋梁。欲探究此問題，本研究將探討名人自我揭露、人際吸引力與擬社會互動，乃至於資訊影響力之間存在的關聯。

本研究針對名人粉絲專頁的追蹤者進行問卷發放，最終取得 351 份有效問卷。經研究結果顯示，名人的自我揭露只會正向影響外表吸引力；外表、社交、任務吸引力三者皆會顯著正向影響擬社會互動，進而對資訊影響力產生正向效果。另外，態度相似性雖然只對任務吸引力具有調節效果，但對外表、社交、任務吸引力三者皆會直接產生正向影響。

With the popularity of the Internet, social media plays a significant role in the international communication networks. Therefore, many celebrities use various social
media platforms to share pieces of their lives, hoping to enhance the interaction with their fans. Observing that celebrities’ self-disclosure behavior becomes more frequent on their fan pages. Whether these disclosures enhance the interpersonal attraction of celebrities, or enhance their parasocial interaction with fans. Past research confirmed the direct effect of self-disclosure and interpersonal attraction, or the direct effect of interpersonal attraction and parasocial interaction, but there is no add interpersonal attraction as a mediated effect. The study will explore the relationship among celebrities' self-disclosure on personal social media accounts, particularly Facebook, interpersonal attraction, parasocial interaction and informational influence.

In this study, Facebook users who follow celebrities’s fans pages were used as research objects. A total of 351 valid questionnaires were collected. Results indicated
that celebrities' self-disclosure only affect physical attraction, and showed that a path from interpersonal attraction to parasocial interaction to informational influence. Even though the moderating role of attitude similarity only strengthens on the relationship between self-disclosure and task attraction, it has direct influence on interpersonal attraction.

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