簡易檢索 / 詳目顯示

研究生: 趙宏邦
Hung-Bang Chao
論文名稱: 台北市社區民眾資源回收信念與行為意圖研究
The Study of Beliefs and Behavioral Intention of Resources Recycling among Community Residents in Taipei City
指導教授: 葉國樑
Yeh, Gwo-Liang
學位類別: 碩士
Master
系所名稱: 健康促進與衛生教育學系
Department of Health Promotion and Health Education
畢業學年度: 87
語文別: 中文
論文頁數: 140
中文關鍵詞: 社區民眾理性行動理論自我效能資源回收信念資源回收行為意圖
英文關鍵詞: Community residents, Theory of reasoned action, Self-efficacy, Beliefs of resources recycling, Behavioral intention of resources recycling
論文種類: 學術論文
相關次數: 點閱:447下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 本研究目的在於探討社區民眾資源回收信念及從事資源回收之行為意圖,並運用Ajzen 和Fishbein(1980)的理性行動理論(Theory of Reasoned Action)及Bandura社會學習理論的自我效能(Self-efficacy)為研究架構,以預測並解釋研究對象從事資源回收的行為意圖,同時驗證理性行動理論與自我效能應用在資源回收行為上的適切性。
    本研究為採家庭訪視之問卷調查法,依據台北市資源回收量成長率及回收率高低選取五個行政區,再抽取該區每人平均回收量之高、中、低各四個里,共立意取樣600戶為研究樣本。
    本研究結果歸納如下:
    一、研究對象對從今以後從事家中資源回收,有回收意圖者佔絕大部分(86.2%),其中又以寶特瓶的回收意圖最高(87.0%),其次為紙類(83.7%)、鐵罐(77.3%)、鋁罐(77.2%);而無回收意圖者僅佔4.8%;中立意見者佔9.0%。
    二、研究對象從事資源回收之行為意圖與態度、主觀規範及自我效能呈現顯著正相關,即態度、主觀規範愈正向、及自我效能愈強,從事資源回收之行為意圖愈強。資源回收行為意圖可以由態度、主觀規範及自我效能來預測,解釋量為34.1%。
    三、研究對象對於從事資源回收之態度與行為信念及結果評價的交乘積和呈顯著正相關;且從事資源回收之主觀規範與規範信念及依從動機的交乘積和也呈現顯著正相關。
    四、有/無資源回收意圖之研究對象在行為信念、結果評價、規範信念、依從動機、自我效能及環境認知上,均有整體性之顯著差異。
    五、高/低回收量里之研究對象在自我效能呈現顯著差異;家中有/無就學人口之研究對象在行為意圖也呈現顯著差異。
    六、外在變項之性別、年齡、就學人口、資源回收經驗等四個變項能有限度地直接影響研究對象從事資源回收之行為意圖,尤以資源回收經驗之影響力最大。
    七、研究結果支持理性行動理論整合社會學習理論之自我效能應用於預測從事資源回收之行為意圖。

    The main purpose of this study was to investigate and predict community residents' beliefs and behavioral intention of resources recycling in Taipei city. The research framework was on the basis of the Theory of Reasoned Action of Ajzen and Fishbein(1980) and the Self-efficacy of Bandura's Social Learning Theory.
    The sample was selected from the residents of Taipei city in terms of the various levels of recycling rates. The method adopted in this study was questionnaire interview. The main findings of this study were as follows:
    1. Around eighty-six percent of residents showed the positive behavioral intention for recycling, especially for the bottles of PET; about five percent of residents showed negative intention.
    2. The attitude, subjective norm and self-efficacy toward recycling could effectively predict the recycling intention of residents, and the explanation power of variance was 34.1%.
    1. The attitude of residents' recycling were significantly positively related to the product of behavioral beliefs multiplied by evaluations of outcomes(SBi*Ei). Also, the subjective norm of residents' recycling were also significantly positively related to the product of normative beliefs multiplied by motivations to comply(SNBj*MCj).
    4. There were significant differences in behavioral beliefs, evaluations of outcomes, normative beliefs, motivations to comply, self-efficacy and environmental knowledge between recycling intenders and non-intenders.
    5. There was a significant difference in self-efficacy between residents of high and low recycling rate. There was a significant difference in behavioral intention between residents of having school children and those without school children.
    6. The variables of gender, age, having school children, recycling experience could limitedly affect the behavioral intention of recycling.
    7. The results of this study supported the framework, an integration of Theory of Reasoned Action and self-efficacy.

    第一章 緒論 第一節 研究動機及重要性 1 第二節 研究目的 5 第三節 研究架構 6 第四節 研究假設 7 第五節 名詞界說 9 第六節 研究限制 10 第二章 文獻探討 第一節 台灣地區資源回收現況 12 第二節 影響資源回收行為之相關因素 18 第三節 理性行動理論 30 第四節 自我效能理論 33 第三章 研究方法 第一節 研究對象 38 第二節 研究工具 41 第三節 研究步驟 49 第四節 資料處理 51 第四章 研究結果與討論 第一節 研究對象背景描述 58 第二節 資源回收行為意圖及其影響因素 66 第三節 態度、主觀規範、自我效能與構成信念間之關係 76 第四節 有/無意圖之研究對象在各信念、自我效能及環境認知之差異比較 88 第五節 高/低回收量里之研究對象在行為意圖、各信念、自我效能及環境認知之差異比較 97 第六節 家中有/無就學人口之研究對象在行為意圖、各信念、自我效能及環境認知之差異比較 101 第七節 研究模式之適切性 105 第五章 結論與建議 第一節 結論 109 第二節 建議 111 參考文獻 中文文獻 116 英文文獻 118 附錄 附錄一 台北市各行政區資源垃圾回收量統計表與各里每人平均回收量統計分析表 123 附錄二 開放式引導問卷 127 附錄三 問卷專家效度學者 128 附錄四 正式問卷 129 附錄五 訪視員手冊 135

    一、中文文獻
    牛玉珍(民86)。教師規律運動行為影響因素之研究。國立台灣師範大學衛生教育研究所碩士論文。
    王怡文(民81)。台北地區家庭能源消費行為之研究-在食﹑衣﹑住﹑行﹑育樂方面之能源消費行為。文化大學家政研究所碩士論文。
    王懋雯(民80)。師範學院學生對環境教育之知識、態度及需求研究。國立台灣師範大學衛生教育研究所碩士論文。
    王懋雯(民86)。師範學院學生環境行為影響因素之研究-以台北市立師範學院學生為例。國立台灣師範大學衛生教育研究所博士論文。
    台北市政府環境保護局(民86)。台北市政府環境保護局年報(85年版)。
    行政院環境保護署(民79)。環保資料彙編第三集-專題演講(一)。
    行政院環境保護署(民82)。環保績效民意調查專案研究計畫。
    行政院環境保護署(民85a)。環境保護年鑑-中華民國八十四年版。
    行政院環境保護署(民85b)。中華民國台灣地區環境資訊-84年版。
    行政院環境保護署(民85c)。資源回收四合一計畫。
    行政院環境保護署(民86)。八十六年版-環境白皮書。
    吳毓琦(民84)。某工專夜間部男生過量飲酒行為研究-理性行為理論與自我效能結合之驗證。國立台灣師範大學衛生教育研究所碩士論文。
    呂昌明(民83)。以健康信念模式分析公共衛生護理人員執行乳房自我檢查之意圖。衛生教育論文集刊,7期,頁142~153。
    巫偉鈴(民78)。五專學生對環境問題的知識、信念及行動取向之研究。國立台灣師範大學衛生教育研究所碩士論文。
    李永展(民82a)。資源回收行為與垃圾處理之規劃。國立台灣大學建築與城鄉研究學報,7期,頁65-77。
    李永展(民82b)。辦公室資源回收行為之因果關係。都市與計劃,20卷,3期,頁335-352。
    李永展(民83)。台北市家庭及工作場所資源回收再利抈行為之研究。都市與計劃,21卷,2期,頁149-172。
    李永展(民84)。環境態度與環保行為-理論與實證。台北:胡氏。
    李淑儀(民85)。國中愛滋病教育介入效果研究。國立台灣師範大學衛生教育研究所碩士論文。
    李蕙君(民86)。回饋式資源回收四合一計畫-台灣回收工作的新紀元。台灣經濟研究月刊,20卷,3期,頁82-88。
    車參賢(民84)。台北市國中生對資源回收的知識﹑態度﹑行為相關研究。國立台灣師範大學衛生教育研究所碩士論文。
    周淑玲(民78)。國民中學實施垃圾分類之問題研究。國立台灣師範大學中等教育輔導委員會。
    林秀瞳(民85)。環境相關科系學生之環境典範﹑知識及行動意向調查研究。國立台灣師範大學衛生教育研究所碩士論文。
    林清山(民77)。多變項分析統計法。台北:東華書局。
    林清山(民81)。心理與教育統計學。台北:東華書局。
    邱昭蓉(民82)。都市家庭固體廢棄物的組成對減量分類回收角色之探討。國立台灣大學公共衛生研究所碩士論文。
    姚元青(民83)。國立台灣師範大學學生飲食行為及其影響因素之研究。國立台灣師範大學衛生教育研究所碩士論文。
    柯惠珍(民87)。台北市國中學生資源回收行為意圖及相關因素之研究。國立台灣師範大學衛生教育研究所碩士論文。
    柯懿嬖(民85)。以健康信念模式分析某工作場所員工之大腸直腸癌糞便篩檢行為研究。國立台灣師範大學衛生教育研究所碩士論文。
    柏雲昌(民86)。資源回收再利用政策上路了。經濟前瞻,12卷,6期,頁130-135。
    洪文綺(民87)。高職女學生愛滋病防治教學介入效果研究。國立台灣師範大學衛生教育研究所碩士論文。
    晏涵文、劉潔心、陳富莉(民82)。台灣地區高職學生環境知識、 態度、行為意向及需求調查。公共衛生,19(1),50-59。
    張祖恩﹑張乃斌(民82)。地方環保單位執行資源回收成效評估及改善方案之規劃。行政院環境保護署研究報告第一四五號。
    張惠元(民85)。某國小學生家長節約用電行為意圖之研究。國立台灣師範大學衛生教育研究所碩士論文。
    郭惠秋(民83)。台灣省垃圾量之研究。台灣環境保護,12期,頁35-39。
    陳秀屏(民83)。五專學生預防愛滋病行為及其相關因素之研究。國立台灣師範大學衛生教育研究所碩士論文。
    雲揚有限公司(民80)。使用過的飲料容器回收新趨勢。台灣包裝工業雜誌,32期,頁66-73。
    黃世孟﹑李永展(民81)。辦公室資源回收行為之研究-以台北市為例。建築學報,7期,頁115-125。
    黃乾全﹑姜逸群﹑董貞吟(民78)。台北市民垃圾分類收集之知識﹑態度及行為的研究。台北市政府環境保護局。
    葉國樑(民85a)。鹿谷地區國中學生紙張回收行為意圖研究。衛生教育論文集刊,9期,頁81-96。
    葉國樑(民85b)。台北市國中學生垃圾分類行為意圖之研究。衛生教育雜誌,16期,頁1-19。
    葉國樑(民86)。城鄉地區國中學生資源回收行為意圖比較研究。台北:師大書苑。
    劉志成(民82)。國民環保手冊。台北市:月旦出版有限公司。
    劉翠薇(民84)。北縣某商專學生運動行為及其影響因素之研究。國立台灣師範大學衛生教育研究所碩士論文。
    歐曉蓁(民84)。臺北縣某國中男生嚼檳榔行為研究。國立台灣師範大學衛生教育研究所碩士論文。
    蔡佳伶(民83)。師範學院學生紙張回收行為意圖研究。國立台灣師範大學衛生教育研究所碩士論文。
    鍾秀文(民82)。廢棄物清理政策執行之遞延效果實證研究-以環保署「垃圾清理示範區」計畫為例。國立中山大學碩士論文。
    鍾美雪(民83)。某國小六年級學童西式速食攝食行為之意圖研究。國立台灣師範大學衛生教育研究所碩士論文。

    二、英文文獻
    Ajzen,I. & Fishbein,M.(1980) Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ:Prentice-Hall, Inc.
    Arbuthnot,J. & Lingg,S.(1975) A comparison of French and American environment behaviors, and knowledge and attitudes. International Journal of Psychology,10,275-284.
    Arbuthnot,J.(1974) Environmental knowledge and recycling behavior as a function of attitudes and personality characteristics. Personality and Social Psychology Bulletin,1,119-121.
    Arbuthnot,J.(1977) The roles of attitudinal and personality variables in the prediction of environmental behavior and knowledge. Environment and Behavior,9(2),217-232.
    Bachman,W. & Katzev,R. (1982) The effects of noncontingent free bus tickets and personal commitment on urban bus ridership. Transportation Research,16a,103-108.
    Bandura,A.(1977).Social learning theory. Englewood Cliffs, NJ: Prentice hall.
    Bandura,A.(1980).Gauging the relationship between self-efficacy judgment and action. Cognitive Therapy and Research,4,263-268.
    Bandura,A.(1982). Self-efficacy mechanism in human agency. American Psychologist,37,122-147.
    Bandura,A.(1986). Social foundations of thought and action: A social cognitive theory. Englewood cliffs, NJ: Prentice-Hall Inc.
    Bentler,J.S. & Speckart,G.(1981) Attitude "cause" Behavior: A structural equation analysis. Journal of Personality and Social Psychology, 40(2),226-238.
    Blum,A.(1981) Students' knowledge and beliefs concerning environmental issues in four countries. The Journal of Environmental Education,12(3),7-13.
    Burn,S.M. & Oskamp,S.(1986) Increasing community recycling with persuasive communication and public commitment. Journal of Applied Social Psychology,16(1),29-41.
    Couch,C.V., Garber,T., & Karpus,L.(1978-79) Response Maintenance and paper recycling. Journal of Environmental Systems,82,127-137.
    De Young,R.(1985-86) Encouraging environmentally appropriate behavior: The role of intrinsic motivation. Journal of Environmental Systems, 15,281-292.
    De Young,R.(1986) Some psychological aspect of recycling: The structure of conservation satisfactions. Environment and Behavior,18(4),435-449.
    De Young,R.(1988-89) Exploring the difference between recyclers and non-recyclers: The role of information. Journal of Environmental Systems,18(4),341-351.
    Derksen,L. & Gartrell,J.(1993) The social context of recycling. American Sociological Review,58,432-442.
    Dispoto,R.G.(1977) Interrelationships among measures of environmental activity, emotionality, and knowledge. Educational and Psychological Measurement,37,451-459.
    Finnie,W.C.(1973) Field experiment in litter control. Environment and Behavior,5(2),123-144.
    Flora,J.A., Maibach,E.W. & Maccoby,N.(1989) The role of mass media across four levels of health promotion intervention. Annual Review of Public Health. Palo Alto, CA: Annual Reviews.
    Fredricks,A.J. & Dossett,D.L.(1983) Attitude-behavior relations: A comparison of the Fishbein-Ajzen and the Bentler-Speckart models. Journal of Personality and Social Psychology,45(3),501-512.
    Geller,E.S., Chaffee,J.L. & Ingram,R.E.(1975) Promoting paper recycling on a university campus. Journal of Environmental Systems,5(1),39-57.
    Hamad,C.D., Bettinger,R., Cooper,D. & Semb,G.(1980) Using behavioral procedures to establish an elementary school paper recycling program. Journal of Environmental Systems,10(2),149-156.
    Heberlein,T.A.(1981) Environmental attitude. Zeitschrift for Umweltpolitik,2,241-270.
    Heslop,L., Moran & Cousinean (1981) Consciousness in energy conservation behavior: An exploratory study. Journal of Consumer Research,8(3), 299-305.
    Hines,J.M., Hungerford,H.R. & Tomera,A.N.(1987) Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. Journal of Environmental Education,18(2),1-8.
    〝Household Waste Threatening Environment; Recycling Helps Ease Disposal Problem.〞(1989) Gallup Report,290,30-36。
    Humphrey,C.R., Bord,R.J., Hammond,M.M. & Mann,S.H.(1977) Attitudes and conditions for cooperation in a paper recycling program. Environment and Behavior,9(1),107-124.
    Humphrey,C.R., Harris,G.R. & Mann,S.H.(1978-79) Sociological aspects of waste paper recovery. Journal of Environmental System,8(2),111-126.
    Iozzi,I.A.(1989) What research says to the education. Part One: Environmental Education. The Journal of Environmental Education,20 (3),3-9.
    Jacobs,H.E. & Bailey,J.S.(1982-83) Evaluating participation in a residential recycling program. Journal of Environmental Systems, 12(2),141-151.
    Jacobs,H.E., Bailey,J.S. & Crews,J.I.(1984) Development and analysis of a community-based resource recovery program. Journal of Applied Behavior Analysis,17,127-145.
    Jones,R.E.(1989-90) Understanding paper recycling in an institutionally supportive setting: An application of the theory of reasoned action. Journal of Environmental Systems,19(4),307-324.
    Jones,R.E.(1990) Understanding paper recycling. Doctoral dissertation, Washington State University.
    Kasen,S., Vaughan,R.D., & Walter,H.J.(1992) Self-efficacy for AIDS preventive behaviors among Tenth Grade students. Health Education Quarterly,19(2),187-202.
    Katzev,R. & Pardini,A.(1987-88) The comparative effectiveness of reward and commitment in motivating community recycling. Journal of Environmental System,17,93-113.
    Katzev,R.D. & Johnson,T.R.(1983) A social-psychological analysis of residential electricity consumption: The impact of minimal justification techniques. Journal of Ecological Psychology,3,267-284.
    Kingery,P.M.(1990) Self-efficacy and self-monitoring of selected exercise and eating behavior of college students. Healthy Education,21(1),26-29.
    Kingery,P.M., & Glasgow,R.E.(1989) Self-efficacy and outcome Expectations in the self-regulation of non-insulin dependent diabetes mellitus. Health Education,20(7),13-19.
    Krejcie,R.V., & Morgan,P.W.(1970) Determing sample size for research activities. Educational and Psychological Measurement,30,607-610.
    Ladd,A.E.(1990) The solid waste crisis and support for recycling: A research note. Sociological Spectrum,10,469-484.
    Lansana,F.M.(1992) Distinguishing potential recyclers from nonrecycles: A basis for developing recycling strategies. Journal of Environmental Educaiotn,23(2),16-23.
    Lee,Y.J. & De Young,R.(1994) Intrinsic satisfaction derived from office recycling behavior: A case study in Taiwan. Social Indicators Research,31,63-76.
    Lefebvre,R.C. & Flora,J.A.(1988).Social marketing and public health intervention.Health Education Quarterly,15,299-315.
    Leonard-Barton,D.(1981) Voluntary Simplicity lifestyles and energy conservation. Journal of Consumer Research,8,243-252.
    Luyben,P.D. & Bailey,I.(1979) Newspaper recycling: The effects of rewards and proximity of containers. Environmental and Behavior,11(4),539-557.
    Luyben,P.D. & Cummings,S.(1981-82) Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11(3),235-245.
    Maloney,M.P., Ward,M.P. & Braucht,G.N.(1975) A revised scale for the measurement of ecologic attitudes and knowledge. American Psychologist,30,787-790.
    Marcinkowski,T.J.(1988) An analysis of correlates and predictor of responsible environmental behavior. Dissertation Abstract International,49(12),3677-A.
    McCaul,K.D., & Kopp,J.T.(1982) Effects of goal setting and commitment on increasing metal recycling. Journal of Applied Psychology,67(3), 377-379.
    McGuinness,J., Jones,A.P. & S.G.(1977) Attitudinal correlates of recycling behavior. Journal of Applied Psychology,62(4),376-384.
    Myers,R.E. & Ross,E.S.(1994) Modeling adherence to colorectal cancer screening. Preventive Medicine,1(23),142-151.
    Nielsen,J.M. & Ellington,B.L. (1983) "Social processes and resource conservation: A case study in low technology recycling," in N.R. Feimer and E.S. Geller(eds.) Environmental Psychology: Directions and Perspectives, New York: McGrar-Hill.
    Oskamp,S., Harrington,M.J., Edward,T.C., Sherwood,D.L., Okuda,S.M. & Swanson,D.C.(1991) Factors influencing household recycling behavior. Environment and Behavior,23(4),494-519.
    Pallak,M. & Cummings,N.(1976) Commitment and voluntary energy conservation. Personality and Social Psychology Bulletin,2,27-31.
    Pardini,A. & Katzev,R.(1983-84) The effects of strength of commitment on newspaper recycling. Journal of Environmental System,13,245-254.
    Reid,D.H., Luyben,P.D., Rawers,R,J. & Bailey,J.S.(1976) Newspaper recycling behavior: The effects of prompting and proximity of containers. Environment and Behavior,8(3),471-478.
    Rosenstock,I.M., Strecher,V.J. & Becker,M.H.(1988) Social Learning Theory and The Health Belief Model. Health Education Quarterly,15(2),175-183.
    Sia,A., Hungerford,H., Tomera,A.(1985-86) Selected predictors of responsible environmental behavior: An analysis. Journal of Environmental Education,17(2),31-40.
    Simmons,D.A. & Widmar,R.(1990) Motivations and barriers to recycling: Toward a strategy for public education. Journal of Environmental Educaiton,22(1),13-18.
    Slater,M.D.(1989) Social influences and cognitive control as predictors of self-efficacy and eating behavior. Cognitive Therapy Research,13(3),231-245.
    Steininger & Voegtlin (1976) Attitude bases of recycling. The Journal of Social Psychology,100,155-156.
    Strecher,V.J., Devellis,B.M., Becker,M.H. & Rosenstock,I.m.(1986) The role of self-efficacy in achieving health behavior change. Health Education Quarterly,13(1),73-91.
    Vining,J. & Ebreo,A.(1990) What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior,22(1),55-73.
    Vries,H., V.J., Devellis,B.M. & Kuhlman,P.(1988).Self-efficacy: the third factor besides attitude and subjective norm as a predictor of behavioral intentions. Health Education Research,3,273-282.
    Wang,T.H. & Katzev,R.D.(1990) Group commitment and resource conservation: Two field experiments on promoting recycling, Journal of Applied Social Psychology,20(4),265-275.
    Ward,S.E.(1990) Characterizing Adolescent Eating Behaviors with Bandura's Social Learning Theory. University of Virginia. Unpublished dissertation.
    Webster,F.E.(1975) Determining the characteristics of the socially conscious consumer. Journal of Consumer Research,2,188-196.
    Weigel,R.H.(1985) Ecological attitudes and actions. In Gray, D.B.(Ed.) Ecological beliefs and behaviors: Assessment and Change, Westport, C.N.: Greenwood Press.
    Williams,S.L. & Watson,N.(1985) Perceived self-efficacy as cognitive determinates of acrophobia behavior. Behavior Therapy,16,136-146.
    Witmer,J.F. & Geller,E.S.(1976) Facilitating paper recycling: Effect of prompts, raffles, and contests. Journal of Applied Behavior Analysis,9,315-322.

    無法下載圖示
    QR CODE