研究生: |
吳建昀 Chien-Yun Wu |
---|---|
論文名稱: |
銀行業人力資源發展服務品質之研究 A Study of the Service Quality of Human Resource |
指導教授: |
方崇雄
Fang, Chung-Hsiung |
學位類別: |
碩士 Master |
系所名稱: |
科技應用與人力資源發展學系 Department of Technology Application and Human Resource Development |
論文出版年: | 2001 |
畢業學年度: | 89 |
語文別: | 中文 |
論文頁數: | 135 |
中文關鍵詞: | 人力資源發展 、服務品質 、服務品質差距 、服務品質構面 、人力資源發展服務品質管理模式 |
英文關鍵詞: | Human Resource Development, Service Quality, Service Quality Gaps, Service Quality Dimensions, The HRD Service Management Model |
論文種類: | 學術論文 |
相關次數: | 點閱:252 下載:37 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究主要目的在探討銀行業人力資源發展服務品質的議題,包括探討人力資源發展之服務品質差距及其對人力資源發展服務品質現況之影響、人力資源發展之服務品質構面及其對人力資源發展服務品質現況之影響、人力資源發展內部顧客人口統計變項是否會影響其對人力資源發展服務品質的認知程度等三部份。本研究之研究範圍,以Mafi 和 Jacobs(1998)所提的人力資源發展服務品質管理模式做為調查研究人力資源發展服務品質之模式基礎。研究對象為本國51家銀行業。問卷對象分為:人力資源發展主管、人力資源發展專業人員及接受過人力資源發展相關教育訓練服務的內部顧客。
本研究採調查研究法進行。針對人力資源發展主管、人力資源發展專業人員及接受過人力資源發展相關教育訓練服務的內部顧客分別發出45份、174份、385份問卷,期間共回收有效問卷各為32份、65份、242份,回收率為:主管63 %、專業人員32%、內部顧客59%。據此進行實證研究。最後得到以下結論:
一、銀行業由於(1)人力資源發展服務品質標準化程度偏低,(2)人力資源發展服務品質標準達成程度偏低,(3)人力資源發展內部顧客認知的服務品質低於期望的服務品質等服務品質差距現象,而降低了人力資源發展的服務品質。
二、降低人力資源發展服務品質的主要構面為(1)有形性,(2)同理心,(3)確實性等構面。
三、人力資源發展內部顧客人口統計變項中以「最高學歷」、「年齡」、「服務年資」及「職位別」在人力資源發展服務品質認知程度上差異較大。
The purpose of this study was to explore the important issues of the service quality of human resource development (HRD) in banking. It included three parts: 1. HRD service quality gaps and their affection to HRD service quality in the current situation. 2. HRD service quality dimensions and their affection to HRD service quality in the current situation. 3. the effects of population statistics variables in HRD’s customers on the degree of their recognition in the service quality of HRD. The range of this study was based on the HRD Service Management Model made by Mafi and Jacobs (1998). The subjects of the questionnaire were HRD managers, professionals and customers in banking.
The research method in this study was survey research. The questionnaire was mailed to 45 HRD managers, 174 professionals, and 385 customers. Finally, 32 HRD managers’ valid questionnaires were obtained and led to the return rate 63%, 65 professionals’ valid questionnaires were obtained and led to the return rate 32%, and 242 customers’ valid questionnaires were obtained and led to the return rate 59%. The following conclusions were made:
1. There were three service quality gaps to reduce the service quality in HRD. (1) The degree of standardization in HRD service quality was too low. (2) The degree of reaching in HRD service quality standard was too low. (3) Customers’ recognition about the service quality of HRD was lower than their expectation.
2. The main dimensions to reduce the service quality of HRD were as follows: (1) tangibles, (2) empathy, (3) assurance.
3. The main differences among HRD customers’ population statistics variables in the service quality of HRD were as follows: (1) The educational background, (2) age, (3) working experience, (4) position.
參考文獻
一、中文部分
王東慶(民87),企業教育訓練品質管理。台北:瑞霖企管。
方世榮譯(民87),行銷管理學,計劃,執行。台北:東華。
朱浩民等(民89),千禧年銀行業面對的問題與方展方向。台灣經濟金融月刊36(8),37-45。
邱皓政(民89),量化研究與統計分析。台北:五南。
吳慶壽(民86),本國銀行服務品質之探討—以台南地區為例。 國立成功大學企業管理研究所碩士論文。
林清河(民84),邁向服務新紀元。品質管制月刊31(5),75-77。
林陽助(民86),顧客滿意度決定模式與效果之研究—台灣自用小客車之實證。國立台灣大學商學研究所博士論文。
林義屏等(民87),內部行銷在人力資源管理上的應用。勞工行政,126,52-57。
周漢貽(民88),ISO9000提昇服務品質的有效工具。能力雜誌1999.3,28-31。
周泰華等(民88), 服務品質與顧客滿意評量模式之比較研究。輔仁管理評論,6(1)。
洪榮昭(民85),人力資源發展。台北:師苑。
唐麗英等(民86),服務品質量表構建程序之研究。交大管理學報,17(3)。
黃俊英(民85),行銷研究—管理與技術。台北:華泰。曹國雄(民84),服務品質之測量—以銀行業為例。中原學報,23(11)。
曾淑美(民86),銀行業服務品質缺口之探討—以土地銀行為例。國立成功大學工業管理研究所碩士論文。
簡建忠(民86),人力資源發展。台北:五南。
謝依靜等(民87), SERVQUAL服務品質模型之介紹、應用與評論。企銀季刊,22(1)。
國家品質獎評審委員會編著(民82),國家品質獎。台北:國家品質獎評審委員會。
二、外文部分:
Dutka, A. F.(1994). AMA Handbook for Customer Satisfaction. Chicago:AMA.
Garvin, D.A. (1984). What Dose Product Quality Really Means., Sloan Management Review, Fall,p25-43.
Gilley, J. W., & Eggland, S. A.(1992). Marketing HRD within orgonizations. San Fracisco: Jossey Bass.
Grimm, R. L.(1990). HRD in service area. The handbook of human resource development. New York: Wiley.
Gronroos, C.(1982). A Applied Service Marketing Theory, European Journal of Marketing, July, 1982, p.33.
Juran, J.M. (1986). A Universal Approach to Manageing for Quality., Quality Progress, December 1986.
Kotler, P.(1998). Marketing Management: Analysis, Planning, Implementation and Control., NJ: Prentice-Hall.
Lovelock, C. , Wright, L.(1999). Priciple of Service Marketing and Management, NJ: Prentice-Hall.
Lehtinen, J. R.(1983). Customer Oriented Service System. Service Management Institute Working Paper, 1983, p.2.
Mali, S. L., Jacobs, R. L.(1998). HRD service-management model. Proceeding of the Academy of Human Resource Development. LA: Academy of Human Resource Development.
Martin, W. B.(1986). Defining What Quality Service Is for You?. Cornell Hotel & Restarant Administration Quarterly,16,4.
McDermott, L. C., Emerson, M.(1991). Quality and Service for Internal Customers. Training and Development Journal,45,61-64.
Parasuraman, A., Zeithaml , V.A.,& Berry, L.L. (1990). Delivering Quality Service.New York: Free Press.
Randy, L. D., David, M. H.(1998). Human Resource Development. Orlando: Dryden Press.
Richard, B. C.(1987). Where Does The Customer Fit in a Service Operation. Harvard Business Review, Nov-Dec.1987,p139.
Rosander A.C.(1980). Service Industry QC-IS the Callenge Be Met?. Quality Progress, Septemper 1980.
Sasser , W. E., Olsen, R. P. and Wyckoff, D. D. (1978). Management of Service Operations. Boston:Allyn and Bacon Inc.
Shirine, L. M.(2000). Managing the HRD function and service quality. Human Resource Development Quarterly, 11,81-86.
Townsened, P. L.(1985). Insurance Firm Shows that Quality has Value,Quality Progress,June 1985.