近年來，博物館群集群成為許多城市的重要觀光景點，像是美國華盛頓史密森尼博物館群、巴黎塞納河河畔的博物館區、日本東京六本木和上野由傳統和現代博物館組成的博物館集群等等。柏林博物館島於1848年在法國共和思想影響下創建而生，歷經漫長的歷史發展後於1999年的博物館島總體計劃成功轉型，憑藉著外觀宏偉的建築、涵蓋6000多年藝術和文化的各種歷史藏品和特殊的集群現象被聯合國教科文組織選為世界文化遺產，成為觀光客前往柏林必去的熱門景點，博物館島不僅成為柏林這座城市的特殊文化地景，也成為歐洲博物館集群發展中重要的奠基者之一，是當地重要的文化指標。
本研究以文本分析法、田野觀察法和質性半結構式訪談法為主，以博物館島為研究主體，聚焦在藝術觀光探討三個面向：首先，藉由歷史文獻爬梳整理出博物館島的集結過程和發展演變，並且以景點建構理論博物館島變成觀光景點的過程，再以文宣、廣告、影像文本和觀光網頁等媒體中介觀察博物館島的形象如何被形塑;第二、以博物館中的展覽空間、導覽媒介、文化節慶等三個面向檢視博物館島跨區集結的新現象，首先，分析Basu& Macdonald的展覽理論和Linchi他種文化展覽中的展覽詩學和政治學的理論來檢視博物館島藏品和跨場域之間展覽策劃的建構和論述能力，並透過田野調查觀看串聯博物館島的導覽路線和博物館之夜的節慶規劃來檢視集群內部的跨館現象;最後，第三、質性訪談的方式檢視博物館島觀光客的旅遊實踐。

In recent years, many cities start to regard museum cluster as an important tourist attraction, e.g. Smithsonian Institution Museums in Washington, DC、Museums by Area in Paris, France and Ueno the museum mecca, Tokyo, Japan. Berlin Museum Island started with its foundation under the influence of Fifth Republic which is created after the French Revolution in 1848, then it was successfully transformed by following the policy called Masterplan Museum Island.
Berlin Museum Island was selected as a UNESCO World Heritage Site by a grand-looking building, a historical collection of art and culture spanning more than 6,000 years and the special landscape across the museum space, and it also becomes a popular tourist attraction for many tourists visiting Berlin. In other words, Berlin Museum Island is not only a special cultural landscape in the city of Berlin, but also one of the most important foundations of the development of European museum clusters. It is also regarded as an important local cultural indicator.
This research is based on Document Analysis, field observation and semi-structured interview. I take Museum Island as the research subject and focus on three aspects of art tourism. First of all, I sort out through the historical documents to find out how the museum island is built up and evolved, and I use the destination-making theory to analyze the process of turning Museum Island into a tourist attraction, then I use the media mediations such as propaganda, advertisements, video texts and tourist web pages to observe how the tourist image of Museum Island is shaped. Secondly, I examine the new phenomenon of cross-regional massing on Museum Island with three aspects which are exhibition space in the museum, the guide mediation and cultural festival. I start analyzing Basu & Macdonald's exhibition theory and Linchi's poetics and political theory to examine the construction and discourse ability of exhibition planning between Museum Island collections and cross-fields, then view the guided route of the museum island and the festival planning through field observation. Last but not least, the tourism practice of museum island is examined by the tourists’ semi-structured interview.

中文文獻
王小明 & 宋嫻 （2015）。重構與發展：博物館集群化運營研究。上海科技教育出版社 , (1),3 -10.
張省卿（2019）。論柏林洪堡廣場與臺北自由廣場之空間轉型正義。雕塑研究,（22）,1-78.
潘淑滿（2003）。 質性研究: 理論與應用。臺北市: 心理出版社。
黃宛瑜（譯）（2016）。觀光客的凝視3.0（原作者：J. Urry）。臺北市：書林出版有限公司。
許嘉猷（2011）。藝術之眼—布爾迪厄的藝術社會學理論及其在台灣之量化與質化研究。臺北市：唐山。
田潔菁 （2013）。博物館合作網絡實證分析與模型推導。博物館學季刊, 27(4), 27-65。
賴嘉玲（2014）。當流動科技闖進藝術殿堂：從博物館視聽導覽之使用談其對藝文消費之介入。新聞學研究，199，121-159。
鍾凱璇（民 105年）。博物館行銷之研究: 以柏林博物館島為例（碩士論文）。臺灣碩博士論文知識加值系統。取自https://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dwebmge
黃郁庭（民 108年）。文化創意的另類實踐: 以法國布瓦布榭莊園為例。臺灣碩博士論文知識加值系統。取自https://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/ccd=.DTk4j/search

英文文獻
Bal, M. (2007). Exhibition as film. Exhibition Experiments, 71-93.
Basu, P., & Macdonald, S. (2007). Introduction: experiments in exhibition, ethnography, art, and science. Exhibition experiments, 1-24.
Basu, P. (2007). The labyrinthine aesthetic in contemporary museum design. Exhibition experiments, 47-70.
Best, K. (2012). Making museum tours better: understanding what a guided tour really is and what a tour guide really does. Museum Management and Curatorship, 27(1), 35-52.
Bennett, T. （1995）. The birth of the museum: History, theory, politics. Routledge.
Bennett, T. (2019). The exhibitionary complex. In Grasping the World (pp. 413-441). Routledge.
Beeton, S. (2005). Film-Induced Tourism. Channel view publications.
Benjamin, W. (2018). The work of art in the age of mechanical reproduction. In A Museum Studies Approach to Heritage (pp. 226-243). Routledge.
Braun-LaTour, K. A., Grinley, M. J., & Loftus, E. F. (2006). Tourist memory distortion. Journal of Travel research, 44(4), 360-367.
Cohen, E. (1985) The Tourist Guide:The Origins, Structure and Dynamics of a Role, Annals of Tourism Research 12: 5–29.
Crang, M. (1997). Picturing practices: research through the tourist gaze. Progress in human geography, 21(3), 359-373.
Dean, D. (2002). Museum exhibition: Theory and practice. Routledge.
Degen, M., & Wainwright, E. (2010). Wallpaper* City Guides and Gendering the Urban Aesthetic. Tourist Studies, 10(2), 155-174.
Dicks, B. (2003). Culture on Display, The Production of Contemporary Visitability. England: Open University Press.
Dumont, E., Asensio, M., & Mortari, M. (2010). 10 Image, Construction and Representation in Tourism Promotio n and Heritage Management. Tourism and Visual Culture, Volume, 124.
Duncan, C. （2005）. The art museum as ritual.Heritage, museums and galleries: an introductory reader 78-88.
Edensor, T. (1998). Walking, gazing, photographing and remembering at the Taj. In
Tourists at the Taj: Performance and Meaning at a Symbolic Site (pp. 105-148). Routledge.
Edensor, T. (2000). Staging tourism: Tourists as performers. Annals of tourism Research, 27(2), 322-344.
Franklin, A. (2018). Art tourism: A new field for tourist studies. Tourist. Studies, 18(4), 399-416.
Gallarza, M. G., Saura, I. G., & Garcı́a, H. C. (2002). Destination image: Towards a conceptual framework. Annals of tourism research, 29(1), 56-78.
Gillespie, A. (2006). Tourist photography and the reverse gaze. Ethos, 34(3), 343-366.
Gibson, C., & Connell, J. (Eds.). (2011). Festival places: revitalising rural Australia (Vol. 27). Channel View Publications.
Greenhill, E. H. （1992）. Museums and the Shaping of Knowledge. Routledge.
Hoffmann, D. (2004). The German art museum and the history of the nation. In Museum Culture (pp. 23-41). Routledge.
Kirshenblatt-Gimblett, B. (1998). Destination culture: Tourism, museums, and. heritage (Vol. 10). Univ of California Press.
Lai, C. L. (2004). Art exhibitions travel the world. In Tourism Mobilities (pp. 102-114). Routledge.
Larsen, J. (2005). Families seen sightseeing: Performativity of tourist photography. Space and culture, 8(4), 416-434.
Larsen, J. (2008). De‐exoticizing tourist travel: Everyday life and sociality on the move. Leisure Studies, 27(1), 21-34.
Larsen, J., & Svabo, C. (2014). The tourist gaze and “Family Treasure Trails” in museums. Tourist Studies, 14(2), 105-125.
Lidchi, H. （1997）. The poetics and the politics of exhibiting other cultures. In S. Hall（Ed.）, Representation: Cultural representations and signifying practices （pp. 151-222）. London: Sage.
Lu, F. (2017). Museum architecture as spatial storytelling of historical time: Manifesting a primary example of Jewish space in Yad Vashem Holocaust History Museum. Frontiers of Architectural Research, 6(4), 442-455.
MacCannell, D. (1976). The tourist: A new theory of the leisure class. University of California Press.
Macdonald, S. (2006). Mediating heritage: Tour guides at the former Nazi party rally grounds, Nuremberg. Tourist Studies, 6(2), 119-138.
Macdonald, S. J. (2012). Museums, national, postnational and transcultural identities. Museum studies: An anthology of contexts, 273-286.
Mantziou, L. (2019, February). Museum Cluster as Urban Defibrillator. In IOP Conference Series: Materials Science and Engineering (Vol. 471, No. 7, p. 072046). IOP Publishing.
Marine-Roig, E. (2011). The image and identity of the Catalan coast as a tourist destination in twentieth-century tourist guidebooks. Journal of tourism and cultural change, 9(2), 118-139.
McTavish, L. (2006). Visiting the Virtual Museum Art and Experience Online.
Meyer, G. R., & Murza, G. （1980）. Berlin Museumsinsel. EA Seemann.
Nicolau, J. L., & Mas, F. J. (2006). The influence of distance and prices on the choice of tourist. destinations: The moderating role of motivations. Tourism Management, 27(5), 982-996.
Nikolić, M. (2012). City of museums: Museum Cluster as a manifesto of the paradigm shift. In 6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener (pp. 1-10). International Forum on Urbanism.
Parzinger, B. H. (2016). Remodelling shared heritage and collections access: The Museum Island constellation and Humboldt Forum project in Berlin. In Museums, Ethics and Cultural Heritage (pp. 163-183). Routledge.
Reisinger, Y., & Steiner, C. (2006). Reconceptualising interpretation: The role of tour.guides in authentic tourism. Current issues in tourism, 9(6), 481-498.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21.
Rose, Gillian. (2001). Visual Methodology. London: Sage. Chap 6, 7
Sheller, M., & Urry, J. (2004). Places to play, places in play. In Tourism Mobilities (pp. 13-22). Routledge.
Sheehan, J. J. (2000). Museums in the German art world: From the end of the old regime to the rise of modernism. Oxford University Press.
Smith, M. K. (2015). Issues in cultural tourism studies. Routledge.
Timothy, D. J. （2014）. Contemporary cultural heritage and tourism: Development issues and emerging trends. Public Archaeology, 13（1-3）, 30-47.
Tien, C. C. (2008). The role of museum clusters in the cultural tourism industry. In Intercom Museum Conference Paper.
Urry, J. (1995). ‘The making of the lake district’, in Consuming Places. London: Routledge. Pp.193-210
Urry, J. (2002). Consuming places. Routledge.
Urry, J., & Larsen, J. （2011）. The tourist gaze 3.0. Sage.
Van den Abbeele, G.（1980）. Sightseers: The tourist as theorist.
Van Aalst, I., & Boogaarts, I. (2002). From museum to mass entertainment: The evolution of the role of museums in cities. European urban and regional studies, 9(3), 195-209.
Weiler, B., & Black, R. (2014). Tour guiding research. In Tour Guiding Research. Channel View Publications.
Wood, E. H. (2020). I remember how we all felt: Perceived emotional synchrony through tourist memory sharing. Journal of Travel Research, 59(8), 1339-1352.
Zare, S. (2019). Remembering. In Tourist Behaviour. Edward Elgar Publishing.
Zellner, P. (2012). Narrative Space: The Book of Lies. In Museum Making (pp. 248-257). Routledge.
Zuelow, E. G. E. (2015). Guidebooks and the importance of seeing the sights. A History
of Modern Tourism. UK: Macmillan Education.

德文文獻
Schuster, P. K. (2010). Geschichte, Wiederaufbau und Vollendung der Berliner Museumsinsel. ICOMOS–Hefte des Deutschen Nationalkomitees, 49, 51-75.
Thänert, S. (2000). Die" Lange Nacht der Museen" als Form von Eventmarketing für。Museen?.