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研究生: 蕭淑藝
Shu-Yi Hsiao
論文名稱: 餐飲服務人員內外控人格特質、個人-群體契合、知覺組織服務氣候與服務態度關係之研究
The Relationships among Locus of Control, Person-Group Fit, Perceived Organizational Service Climate and Service Attitude of Food Service Employees
指導教授: 李隆盛
Lee, Lung-Sheng
學位類別: 博士
Doctor
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 161
中文關鍵詞: 餐飲服務服務態度內外控人格特質個人-群體契合組織服務氣候
英文關鍵詞: Food and Beverage Service, Service Attitude, Locus of Control, Person-Group Fit, Organizational Service Climate
論文種類: 學術論文
相關次數: 點閱:458下載:21
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  • 服務員工的服務態度是顧客滿意的關鍵因素。而人格特質、群體契合及組織服務氣候該是影響服務態度的重要變項。但這些變項與員工服務態度的相關研究文獻仍然不多。本研究以服務時間長、和顧客接觸頻率高、及高情緒勞務的餐飲服務人員為對象,瞭解員工內外控人格特質、個人-群體契合及知覺組織服務氣候與服務態度的關係。透過調查問卷針對台北市25家國際觀光旅館進行施測,總計回收有效問卷322份。經採用t-檢定、變異數分析、層級迴歸與SEM等分析。結果如下:(1)管理者與第一線員工對服務態度的認知不盡一致;(2)餐飲服務人員的內外控人格特質、個人-群體契合、知覺的組織服務氣候確實和服務態度有關聯;和(3)餐飲服務人員個人-群體契合在知覺的組織服務氣候與服務態度之間有中介效果。最後依結果提出具體的建議,俾供餐旅業者人力資源發展、員工招募與訓練之參考。

    Service workers’ service attitude is the key factor of customer satisfaction. It is postulated that personality traits, person-group fit and service climate are the important variables affecting service attitude. However, few researches have done to explore the relations among the variables and service attitude. This study aimed to focus on food service employees, who have long working time, high customer-contact frequency and high emotional labor, to explore the relationships their locus of control, person-group fit, perceived organizational service climate and service attitude. Questionnaire survey was conducted to collect necessary data and 322 valid questionnaires were obtained from 25 international tourist hotels in Taipei. The statistical analyses, t-test, ANOVA (analysis of variance), HRA (hierarchical regression analysis), and SEM (structural equation modeling), were applied. Consequently, the results are obtained as follow: (1) The managers and the front line service staffs have different views of service attitude; (2) Relationships significantly exist among employee’s locus of control, person-group fit, perceived organizational service climate and service attitude; (3) Employee’s person-group fit has moderating effect between service attitude and perceived organizational service climate. Finally, based on the results of this study, suggestions were made for hospitality and tourism industry as a reference.

    謝 誌ii 摘 要iii Abstract...v 目 錄vii 表 次x 圖 次xiii 第一章 緒論1 第一節 研究背景與動機1 第二節 研究目的6 第三節 研究範圍與限制7 第四節 名詞釋義9 第二章 文獻探討13 第一節 服務態度之意涵與相關研究13 第二節 知覺組織服務氣候之內涵與相關研究20 第三節 個人-群體契合之理論與相關研究24 第四節 內外控人格特質之內涵與相關研究33 第三章 設計與實施39 第一節 研究架構39 第二節 研究方法與程序41 第三節 研究對象與抽樣44 第四節 研究工具49 第五節 資料處理59 第四章 結果與討論63 第一節 樣本特性描述63 第二節 員工個人屬性在服務態度相關變項間的差異78 第三節 餐飲服務人員服務態度、內外控人格特質、個人- 群體契合與組織服務氣候間之相關係數與關聯性88 第四節 關係模式之結構方程模型分析98 第五節 員工個人-群體契合在知覺組織服務氣候與服務態度 間之中介效果108 第六節 綜合討論110 第五章 結論與建議117 第一節 結論118 第二節 建議120 參考文獻129 一、中文部分129 二、英文部分131 附 錄149 附錄一 正式研究問卷151 附錄二 性別對各變項同意程度之差異分析155 附錄三 管理職與非管理職對服務態度各題項同意程度之差異 分析156 附錄四 教育程度別對各變項同意程度之差異分析158 附錄五 年資別對各變項同意程度之差異分析159 附錄六 以個人-群體契合為組織服務氣候與服務態度中介之 模型配適度指標表160 附錄七 個人-群體契合於服務態度與組織服務氣候之中介效 果檢定(精簡模型)161

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