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研究生: 黃明媛
Huang, Ming-Yuan
論文名稱: 新北市中高齡者使用『新北動健康』行動應用程式行為意圖及其相關因素研究:解構計畫行為理論之應用
The Use Intentions of "Fit For Age" Mobile Application among Middle-Aged Adults in New Taipei City: An Application of Decomposed Theory of Planned Behavior
指導教授: 張鳳琴
Chang, Fong-Ching
學位類別: 碩士
Master
系所名稱: 健康促進與衛生教育學系
Department of Health Promotion and Health Education
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 89
中文關鍵詞: 中高齡者『新北動健康』行動應用程式行為意圖解構計畫行為理論
英文關鍵詞: middle-aged adults, "Fit For Age" mobile application, behavioral intention, Decomposed Theory of Planned Behavior
DOI URL: http://doi.org/10.6345/THE.NTNU.DHPHE.028.2018.F02
論文種類: 學術論文
相關次數: 點閱:283下載:32
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  • 本研究應用解構計畫行為理論,評價中高齡者對『新北動健康』行動應用程式的使用意圖。研究對象為新北市地區年滿50歲以上的中高齡者,以自填式問卷進行調查,共分析有效問卷262份,研究結果如下:
    一、中高齡者使用『新北動健康』行動應用程式之知覺有用性、知覺易用性、相容性、同儕影響、家人影響、自我效能、資源促成條件、科技促成條件、態度、主觀規範、知覺行為控制與使用行為意圖皆偏向中上程度。
    二、中高齡者使用『新北動健康』行動應用程式之知覺有用性、知覺易用性、相容性、同儕影響、家人影響、自我效能、資源促成條件、科技促成條件、態度、主觀規範、知覺行為控制與使用『新北動健康』行動應用程式行為意圖皆達顯著正相關。
    三、中高齡者使用『新北動健康』行動應用程式之知覺有用性與相容性能顯著預測其使用態度;同儕影響與家人影響能顯著預測其主觀規範;自我效能、資源促成條件與科技促成條件能顯著預測其知覺行為控制。
    四、中高齡者使用『新北動健康』行動應用程式之態度、主觀規範、知覺行為控制能顯著預測其使用行為意圖。
    本研究依結論提出對提供自我照護監測的『新北動健康』行動應用程式健康傳播與行銷建議,以提升中高齡者的使用意圖。

    This study evaluated behavioral intentions to use the "Fit For Age" Mobile Application among middle-aged adults based on the Decomposed Theory of Planned Behavior. The participants were senior citizens aged over 50 years from New Taipei City. A total of 262 participants completed the self-administered questionnaire. The main results were as follows.
    1.Middle-aged adults had average/high scores for their level of perceived usefulness, perceived ease of use, compatibility, peer influence, family influence, self-efficacy, resource facilitating conditions, technology facilitating conditions, attitudes, subjective norms, perceived behavioral control, and behavioral intentions to use "Fit For Age" Mobile Application.
    2.Middle-aged adults’ perceived usefulness, perceived ease of use, compatibility, peer influence, family influence, self-efficacy, resource facilitating conditions, technology facilitating conditions, attitudes, subjective norms, perceived behavioral control were significantly positively correlated with behavioral intentions to use "Fit For Age" Mobile Application.
    3.Middle-aged adults’ perceived usefulness and compatibility significantly predicted attitudes toward the usage of "Fit For Age" Mobile Application. Peer influence and family influence significantly predicted subjective norms of "Fit For Age" Mobile Application usage. Self-efficacy, resource facilitating conditions, and technology facilitating conditions significantly predicted perceived behavioral control of "Fit For Age" Mobile Application usage.
    4.Middle-aged adults’ attitudes, subjective norms, and perceived behavioral control significantly predicted behavioral intentions to use "Fit For Age" Mobile Application.
    Based on the findings, marketing strategies and recommendations for the "Fit For Age" Mobile Application usage among middle-aged adults are proposed.

    第一章 緒論 1 第一節 研究動機與重要性 1 第二節 研究目的 2 第三節 研究問題 3 第四節 名詞界定 4 第五節 研究限制 8 第二章 文獻探討 9 第一節 自我照護監測行動應用程式之相關研究 9 第二節 解構計畫行為理論 11 第三節 應用理論對行動應用科技的行為意圖之相關研究 19 第三章 研究方法 23 第一節 研究架構 23 第二節 『新北動健康』計畫之簡介 24 第三節 研究對象 26 第四節 研究工具 27 第五節 研究步驟 35 第六節 資料處理與分析 37 第四章 結果與討論 39 第一節 研究對象之背景變項描述 39 第二節 研究對象使用『新北動健康』行動應用程式的「解構計畫行為理論」各變項之分布情形 42 第三節 研究對象使用『新北動健康』行動應用程式的「解構計畫行為理論」各變項之間的關係 53 第四節 研究對象使用『新北動健康』行動應用程式的「解構計畫行為理論」各變項的徑路分析 55 第五節 討論 61 第五章 結論與建議 65 第一節 結論 65 第二節 建議 66 參考文獻 69 中文文獻 69 英文文獻 71 附錄 77 附錄一 專家效度名單 77 附錄二 IRB研究倫理審查核可證明 78 附錄三 自擬的結構式問卷 79 附錄四 「新北動健康」行動應用程式("Fit For Age" Mobile Application) 83

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