社會學家凱薩琳哈金在2012年出版的HONEY MONEY一書中，將姿本力與經濟資本、文化資本、社會資本同列為相等重要，而其與服務業重視的美學勞務的差異在於其研究中並未述及其可後天發展的部份。航空產業在客艙組員姿本力的重視度更明顯，建構客艙組員符合公司期待值的姿本力是各家航空公司努力的方向。本研究旨在研究如何以客艙組員自身的姿本力：儀態優雅、外型吸引力、聲音語調、眼神接觸、笑容及態度親切，彈性處理異常狀況的能力、用字禮儀、好客技巧等達到旅客滿意感知的目標，本研究的研究問題為如何建構訓練培養姿本力的模式，本研究以半結構訪談法，以計劃行為理論為基礎，對兩岸五家航空公司的管理階層為訪談對象，逐字稿經過資深同業人員信效度檢核後，研究結果如下：兩岸航空在設定階段性服務滿意度目標時，皆經由內部及外部評鑑方式的弱項作為階段性目標的依據，在姿本力的訓練項目中，重視程度前五名的內容在兩岸航空公司為一致，兩岸航空於建構姿本力的模式皆以訓練及奬勵制為主，陸籍航空的奬勵制度中以現金直接回饋表現優良的組員；有別於國籍航空的積分制方式，但兩岸航空公司皆重視精神奬勵的表揚方式，陸籍航空的「社群公告」表揚方式被評為效果最明顯的方法。經客艙組員以Yang (2017) Sky Glamour的二十個問項的問卷調查得出：「機上免稅品有效銷售技巧」為管理單位與組員中認同度差異最大的一項姿本力，經導以「社群公告」在國籍航空以「機上免稅品有效銷售技巧」為題之實作測試結果，成果為正向有效。

In the book HONEY MONEY, published by the sociologist Catherine Hagkim in 2012, it is equally important to rank the position with economic capital, cultural capital, and social capital. The difference between it and the aesthetic services that the service industry values is that Its research does not describe its part that can be developed. The aviation industry attaches more importance to aesthetic capital, and it has a sense of how to make passengers feel at home. The cabin crew members have the role of finishing touch. The construction of cabin crew members in line with the company's expectations is the direction of the airlines. The purpose of this study is to provide the crew members in the cabin with the attitude and attitude of the cabin crew: elegant manner, attractive appearance, voice tone, eye contact, smile and attitude, flexible ability to handle abnormal situations, words Etiquette, hospitable skills, etc., to achieve the goal of passenger satisfaction perception, how to construct a training model to cultivate the posture of this model is the research problem of this research, this study is based on semi-structured interview method, based on The theory of planned behavior, with five airlines on both sides of the strait. The managers are the interviewees. After the verbatim draft has passed the verification of the reliability of the senior peers, the research results are as follows: When the cross-strait airline companies set the stage service satisfaction target, the weaknesses of the internal and external evaluation methods are phased. The basis of the target, in the training program of Erotic capital, the top five content of the emphasis is consistent with the cross-strait airlines, and the short-, medium-, and long-term goals in the design of the training period. Cross-strait aviation builds the Erotic capital models are mainly based on training and reward systems. The cross-strait system is slightly different in rewards. Rewarding is different from the way of national airlines, but cross-strait aviation pays attention to spiritual rewards, and Mainland China Aviation’s “community announcement” is rated as the best way to achieve this. In the questionnaire survey of the 20 questions of the cabin crews in the aesthetic service, the "effective sales skills of the duty-free goods on board" was the most important difference between the management unit and the team members. By using Community Announcement implementation of the "Efficient Sales Skills for Duty Free Goods on Board" in Nationality Airlines. The test results are positively valid

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