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研究生： 陳品元
Chen, Pin-Yuan
論文名稱： 文化遺產吸引力建構：以法國羅瓦河流域布洛瓦城堡和狂人國為例
Constructing attractiveness for cultural heritage： The case study of Château de Blois and Puy du Fou in the Loire Valley
指導教授： 劉以德
Liu, Yi-De
學位類別： 碩士
Master
系所名稱： 歐洲文化與觀光研究所
Graduate Institute of European Cultures and Tourism
論文出版年： 2016
畢業學年度： 104
語文別： 中文
論文頁數： 159
中文關鍵詞： 文化觀光 、文化遺產 、城堡 、主題公園 、法國 、吸引力
英文關鍵詞： cultural tourism, cultural heritage, castle, theme park, France, attractiveness
DOI URL： https://doi.org/10.6345/NTNU202204914
論文種類： 學術論文
相關次數： 點閱：398  下載：101 
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    • 充滿文化和歷史意義的文化遺產若經適當開發，則能兼顧保存文化遺產、宣傳地方特色、推動觀光、提振當地經濟等目的，本研究旨在探討不同的文化遺產的吸引力建構方式，以及觀光客對開發方式之觀感。內文將探討文化遺產與所在地文化、觀光如何相互作用，並將遺產吸引力建構此議題分為兩個子題，一為運用遺產本身元素、強化｢比較性優勢｣的建構方式，二為連結外界資源、運用創意強化｢競爭性優勢｣的建構方式，最後融合比較性優勢與競爭性優勢創造獨一無二的吸引力與競爭力，並以相關理論及個案進行探討與驗證。本研究以法國羅瓦河流域的布洛瓦城堡與狂人國主題公園為例，討論兩個較不具知名度的文化遺產如何透過不同的吸引力建構方式，藉由本身背景條件擬定策略，吸引本地或國際觀光客的注意，並進一步發展文化觀光。研究方法則採取實地觀察個案文化遺產的吸引力建構與開發方式並輔以訪談，了解觀光客對於文化遺產進行建構後成果之觀感，進行跨個案比較後，期待能映證理論並歸納出可用的文化遺產吸引力建構與開發方式。本研究貢獻則在於從理論的整理為始，區分有形文化遺產與無形文化遺產，並以實際觀察個案開發方式作為基礎佐證，整理出不同類型的文化遺產適合開發方式，並藉由個案的比較和遊客的觀感做為提供適當吸引力建構方式建議的基礎，使兩方可以互相參考、檢視現有的開發方式，進一步強化文化遺產現
    有吸引理建構方式或發展嶄新的開發方式以提升競爭力，使文化遺產具備吸引力與獨特性。

    Cultural heritages could be preserved, promote local uniqueness, develop tourism and local economy if properly developed. This research aims at discussing different ways of constructing attractiveness for cultural heritages and how tourists respond. This research will discuss how cultural heritages interact with local
    cultures and tourism, and divide the ways of construction attractiveness for cultural heritage into two subjects, one is how to use the endowed asset of cultural heritages to create "comparative advantages", and the other is "competitive advantages", which means using creativity and management to enhance the attractiveness of the cultural heritages. Château de Blois and Puy du Fou in the Loire Valley, these two different cultural sites in France, how they develop different ways to attract local and international tourists’ attentions are to be discussed. Conducting cross-case research method, this research aims to show different ways of constructing attractiveness for cultural heritages, and finally there are some suggestions for cultural heritage developments. The contribution of this research is to provide the most suitable ways of development to different cultural heritages, and make them refer to each other to enhance their attractiveness and uniqueness.

    摘要....................................................i Abstract...............................................ii 目錄................................................. iii 圖目錄.................................................vi 表目錄................................................vii 第壹章、緒論.............................................1 第一節 研究背景與動機.....................................1 一、研究背景.............................................1 二、研究動機.............................................2 第二節 研究宗旨與目的.....................................3 第三節 研究對象..........................................4 第四節 章節安排..........................................7 第貳章、文獻回顧..........................................9 第一節 文化遺產吸引力建構理論模型檢視.......................9 第二節 文化遺產比較性優勢.................................14 一、詮釋................................................14 二、體驗型塑............................................17 三、真實性..............................................21 第三節 文化遺產競爭性優勢.................................25 一、商品化與行銷.........................................25 二、品牌與意象..........................................29 三、創意與創新..........................................32 第四節 小結.............................................36 第參章、研究方法.........................................43 第一節 個案研究法的特性及應用.............................43 第二節 個案研究法－多重個案研究方法........................44 第三節 資料來源.........................................46 一、直接觀察............................................47 二、訪談遊客............................................49 三、官方網站............................................54 四、社群網站............................................55 五、相關文件............................................55 第四節 信效度控制........................................56 一、信度................................................56 二、效度................................................57 第五節 研究貢獻與研究限制.................................59 一、研究貢獻............................................59 二、研究限制............................................60 第肆章、研究發現.........................................61 第一節 詮釋.............................................62 一、布洛瓦城堡..........................................62 二、狂人國主題公園.......................................66 三、跨個案比較..........................................69 第二節 體驗形塑.........................................74 一、布洛瓦城堡..........................................74 二、狂人國主題公園.......................................77 三、跨個案比較..........................................80 第三節 真實性...........................................85 一、布洛瓦城堡..........................................85 二、狂人國主題公園.......................................88 三、跨個案比較..........................................91 第四節 商品化與行銷......................................96 一、布洛瓦城堡..........................................96 二、狂人國主題公園......................................100 三、跨個案比較.........................................103 第五節 品牌與意象......................................108 一、布洛瓦城堡.........................................108 二、狂人國主題公園......................................111 三、跨個案比較.........................................114 第六節 創意與創新.......................................119 一、布洛瓦城堡.........................................119 二、狂人國主題公園......................................123 三、跨個案比較.........................................127 第伍章、結論與反思......................................132 第一節 研究貢獻：實務層面...............................133 一、比較性優勢開發方式..................................133 二、競爭性優勢開發方式..................................139 第二節 研究貢獻：理論層面................................146 第三節 研究限制與未來展望................................151 一、研究方法限制........................................151 二、對未來研究之建議....................................152 參考文獻...............................................153 中文文獻...............................................153 西文文獻...............................................154 網路資料...............................................158

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    Official web site of the castle of Blois
    http://www.chateaudeblois.fr/?lang=en

    Official web site of Puy du Fou
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