摘要
每個人都在學校裏讀了好幾年的書，一旦畢業要踏進社會，從單純的學生團體馬上要遇到茫茫的大千世界。從今而後，何去何從，第一步應如何踏進這個複雜的大染缸？這是每個要進入社會的畢業生所要面對的問題。
本論文將以策略管理、行銷管理及財務管理…等諸多管理的理論佐以過去歷史上發生相關的事實案例及現代的個案實例研究的框架及個人多年的職場經驗引導即將要踏入社會的新鮮人走向盈的事業。本論文研究發現，人類之所以可以不靠基因，不透過遺傳而能累積知識與技能，其實都因人類發展了語言。正因如此，人類歷史開始了傳與承的更替，制度開始設立，管理開始運作，興與亡、盈與失於是生焉。
1498年葡萄牙人達伽馬(Vasco Da Gama)從非洲好望角到印度後歐洲在各方面成功的改變了許多舊習慣與鄭和下西洋的船過水無痕再再說明制度、規劃與成功的關係。一個成功，一個失敗的故事/事實，提醒即將將進入社會的新鮮人即早以制定有效的策略，規劃(制度)管理出該完善的策略，將可引領大家一步步走向盈的事業。
本論文始自傳承，經由制度產生策略的設立，再由策略的管理走向盈的事業，最終再回到再傳承。雖說：條條道路通羅路，而且羅馬也永遠只有一個，但一定有一條最快通往羅馬的道路。同樣的，通往盈的事業有許多條路，但一定有一條道路最快通往這個目的地。本論文就是在研究、找出這條最快通往成功的道路。

Abstract
Everyone has been in their school for so many years before their graduation and prepare to start their colorful social life. School society, as we all know, are relatively more simple and more disciplined in compare with the complicated human society. You will have to run your own way without the kind guidance from your school teachers to meet this boundless universe by your own self alone, now！ How to successful start the first step after their graduation is the very important lesson for every graduate.
This thesis is trying to use historical events that actually happened in the past to verify/support all managerial theories as well as the related case study and my personal career experience to guide the social freshmen toward their successful development. We use the big data framework concept to group the management courses like strategy management, marketing management, managerial accounting…and my personal career experiences to help the fresh men to achieve their own successful business.
Acemoglu and Robinson has shown a big differences of the Nogales city and Santa Cruz and shown that in year of 1948, the Portuguese Vasco Da Gama arrive at India and create a big change in Europe whereas by year of 1405-1433 a Chinese eunuch Cheng ho had 7 long voyages even as far as to Africa continental but nothing change as well as in the book of a brief history of humankind write by Harari also shown one success, one fail. It has, once again, confirm how the good system work, it confirms how the good + effectiveness strategy work, we hope through a good strategy it will lead the social freshmen work toward their successful career-from the very first step！
This thesis starts with inheritance. Through the unique language that the Sapine has successfully developed (among all species), we know how to pass on the good skill and experience to build up good strategies, to well manage strategies and to work to their own successful life/carrier. We all know there is only one Roma and all roads lead to Roma. Among that many roads, there must a better road to lead us to Roma. Similarly, there must be many ways toward the objective of successfulness. But there must be a better way to lead to our objective more effectiveness and more easier. This thesis is to study and to find out the more effectiveness and more easier way.

參考文獻
Acemoglu, D., 和 Robinson, J. A. (2013). 國家為什麼會失敗：權力、富裕與貧困的根源 Why Nations Fail: The Origins of Power, Prosperity, and Poverty (吳國卿和鄧伯宸, Trans.). 衛城出版.
Christian, D. (2018). 大歷史：跨越130億年時空，打破知識藩籬的時間旅圖Big History (拾已安和王若馨, Trans.). 聯經出版公司
Davis, J. A. (2020). 家族企業如何基業長青？. Harvard Business Review. https://www.hbrtaiwan.com/article_content_AR0009580.html
Desai, Mihir A., and Elizabeth A. Meyer. "The Valuation and Financing of Lady M Confections." Harvard Business School Case 215-047, June 2015.
Finkelstein, S. (2018). 最佳領導人就是最佳老師. Harvard Business Review. https://www.hbrtaiwan.com/article_content_AR0007712.html
Frei, Frances X., Amy C. Edmondson, and Corey B. Hajim. "Dell Computers (A): Field Service for Corporate Clients." Harvard Business School Case 603-067, October 2002. (Revised April 2007.)
Harari, Y. N. (2018). 人類大歷史：從野獸到扮演上帝 Sapiens: A Brief History of Humankind (林俊宏, Trans.). 天下文化.
Loreto, N. D., 和 Romann, O. (2020). 家族企業傳承五步驟. Harvard Business Review. https://www.hbrtaiwan.com/article_content_AR0009598.html
Michael A. Roberto, Erika M. Ferlins. " Fire at Mann Gulch." Harvard Business School Case 304-089, October 2003
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
Richard G. Hamermesh, Vijay Sankaran, Carine Clark."When One Division Makes All the Money but the Other Get the Attention." Harvard Business School Case 918-521, July 2019
Wilson, J. Q., Kelling, G. L. (1982). Broken windows. Atlantic monthly, 249(3), 29-38.
Zook, C. (2020). 哪些因素會阻礙企業成長？. Harvard Business Review. https://www.hbrtaiwan.com/article_content_AR0009722.html
王孟鷗. (1981). 禮記今註今譯. 台灣商務印書館.
艾科卡. (1993). 反敗為勝：汽車巨人艾科卡自傳 Iacocca:An Autobiography (賈堅一和張國蓉, Trans.). 天下文化.
李維. (1978). 哲學與現代世界. 志文.
李維特 和 杜伯納. (2010). 蘋果橘子經濟學 Freakonomics:A Rogue Economist Explores the Hidden Side of Everything (李明, Trans.). 大塊文化.
杜念中和楊君實. (1993). 儒家倫理與經濟發展. 允晨文化.
知的發現！探險隊. (2014). 哲學家看世界的47種方法 (詹慕如, Trans.). 聯經出版公司.
洪世章. (2021). 打造創新路徑：改變世界的台灣科技產業. 聯經出版公司.
戚樹誠. (2017). 組織行為精華. 雙葉書廊.
許倬雲. (1992). 從歷史看領導. 洪建全基金出版社.
許倬雲. (2011). 從歷史看時代轉移. 洪建全基金出版社.
陳良基. (2014). 創新的人生. 平安文化.
陳映真. (1982). 西洋哲學史. 遠景出版.
黃仁宇. (2019). 中國大歷史. 聯經出版公司.
蔡鴻青. (2020). 百年企業策略轉折點：活下去的10個關鍵. 早安財經.
黎瑞山. (2007). 關於哲學的100個故事. 宇河文化.