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研究生: 張玉涵
Chang, Yu-Han
論文名稱: 韓國網路漫畫吸引大專生閱讀因素之研究
A Study on Factors Influencing College Students' Engagement in South Korean Webtoons
指導教授: 廖信
Liao, Shin
口試委員: 韓豐年
Han, Feng-Nien
楊翠竹
Yang, Chui-Chu
廖信
Liao, Shin
口試日期: 2023/07/11
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 84
中文關鍵詞: 網路漫畫WebtoonLine Webtoon
英文關鍵詞: Webcomic, Webtoon, Line webtoon
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202300839
論文種類: 學術論文
相關次數: 點閱:109下載:15
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  • 各產業受到數位行動設備普及與數位內容多元化之影響,導致國內漫畫閱讀市場有重大轉變,數位網路之技術降低漫畫製作成本,加上韓國開發全新形式的網路漫畫進入臺灣市場,現今在年輕族群中成為一種流行趨勢,掀起網路漫畫的閱讀風潮。本研究從文獻探討蒐集瞭解網路漫畫吸引讀者閱讀之因素,並設定大專生作為調查對象,使用問卷調查法瞭解近三年人氣作品與逐步迴歸分析來探討漫畫娛樂性、漫畫時事性、取得便利性、編排設計性、漫畫交誼性對於內容吸引性之關係,並歸納網路漫畫吸引大專生的閱讀因素,經研究結果瞭解,對於內容吸引性有顯著預測力之構面,依序為漫畫娛樂性、漫畫時事性、取得便利性,以及編排設計性,而漫畫交誼性相較之下較無影響,以提供網路漫畫產業、相關單位以及相關領域作為後續研究之參考。

    The rise of webtoons in the domestic comic reading market can be attributed to the widespread use of digital mobile devices and the diversification of digital content. These changes have been brought about by advancements in digital networking technologies, which have greatly reduced production costs. Furthermore, innovative webtoon formats introduced from Korea to the Taiwanese market have played a significant role. As a result, webtoons have gained immense popularity among the younger generation, leading to a surge in online comic reading.
    This study aims to explore and understand the factors that attract readers to engage in webcomic reading. It focuses on college students as the survey participants and utilizes a questionnaire survey method to investigate the popularity of webtoon over the past three years. By employing stepwise regression analysis, the study examines the relationship between several key aspects including entertainment value, current events relevance, accessibility, layout design, social interaction, and content attractiveness of comics. The research findings have summarized the factors that attract college students to read webtoon. These factors include entertainment value, current events relevance, accessibility, and layout design. They are found to significantly predict the content attractiveness of comics. On the other hand, social interaction appears to have a relatively insignificant impact. These findings hold implications for the webtoon industry, related organizations, and future researchers in this field.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究範圍與限制 5 第四節 名詞解釋 6 第貳章 文獻探討 7 第一節 網路漫畫之發展現況 7 第二節 讀者閱讀網路漫畫現況 19 第三節 吸引讀者閱讀網路漫畫之因素 25 第參章 研究設計 37 第一節 研究架構 37 第二節 研究流程 39 第三節 研究方法 41 第四節 研究對象 42 第五節 研究工具 43 第六節 資料處理與分析 48 第肆章 研究結果與討論 51 第一節 信度分析與因素分析 51 第二節 敘述性統計 53 第三節 網路漫畫吸引大專生閱讀因素之分析 60 第伍章 研究結論與建議 64 第一節 研究結論 64 第二節 研究建議 67 參考文獻 70 附錄 79

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