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研究生: 徐艾玲
Elyn Hsu
論文名稱: The Impact of Employer Brand Image on Person-Organization Fit and the Moderating Effect of Applicants' Reaction to the Selection Process Among Self-Initiated Expatriates
The Impact of Employer Brand Image on Person-Organization Fit and the Moderating Effect of Applicants' Reaction to the Selection Process Among Self-Initiated Expatriates
指導教授: 林怡君
Lin, Yi-Chun
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2020
畢業學年度: 109
語文別: 英文
論文頁數: 102
英文關鍵詞: employer brand image, applicants' reaction, process fairness
DOI URL: http://doi.org/10.6345/NTNU202100004
論文種類: 學術論文
相關次數: 點閱:174下載:23
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  • Employer brand image and the organization’s recruitment and selection process are known as ways of transmitting important information about the organization, such as its values and characteristics. This conveyed information will, in turn, influences applicants’ perception of fit. Therefore, this study aimed to investigate the relationship between employer brand image and perceived person-organization fit, and the moderating effect of applicants’ reaction to the selection process. A quantitative approach was adopted, and data was collected through online questionnaires. Convenience and snowball sampling techniques were adopted, and the sample size was 226 self-initiated expatriates, currently employed. IBM SPSS 23 and SPSS AMOS 20 were used for data analysis. The findings of this study demonstrated that a positive employer brand image positively impacted applicants’ perception of PO fit, however applicants’ reaction to the selection process did not strengthen this initial relationship. This study should advance the theoretical knowledge on social identity theory and signaling theory, as well as have practical implications for both SIEs and organizations.

    ACKNOWLEDGEMENT ABSTRACT I TABLE OF CONTENTS II LIST OF TABLES V LIST OF FIGURES VI CHAPTER I INTRODUCTION 1 Background of the Study 1 Problem Statement 3 Study Purpose 6 Research Questions 6 Definitions of Key Terms 7 CHAPTER II LITERATURE REVIEW 9 Self-initiated Expatriates 9 Employer Brand Image 12 Person-Organization Fit 19 Social Identity Theory 26 Employer Brand Image and its Relation to PO Fit 29 Applicants’ Reaction to the Selection Process as a Moderator 30 CHAPTER III METHODOLOGY 37 Research Framework 37 Hypothesis 37 Sample 38 Data Collection 38 Measurements 39 Control Variables 43 Other Demographic Factors 44 Questionnaire Design 46 Reliability 49 Data Analysis 50 CHAPTER IV RESULTS AND FINDINGS 53 Descriptive Statistics 53 Correlation and Reliability Analysis 58 Confirmatory Factor Analysis (CFA) 59 Linear Regression Analysis 69 Process Macro Analysis 70 CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 75 Conclusions 75 Implications for Research 78 Implications for Practice 79 Limitations of the Study 80 Future Research Suggestions 81 REFERENCES 85 APPENDIX A: INSTRUMENT 97

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