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研究生: 樓恩琦
Lou, En-Chi
論文名稱: 使用者個資之資安危機敏感意識探討:以Instagram為例
Exploring User Awareness of Information Security and Privacy Risks: A Case Study of Instagram
指導教授: 袁千雯
Yuan, Chien-Wen
口試委員: 袁千雯
Yuan, Chien-Wen
游創文
You, Chuang-Wen
曾元琦
Tseng, Yuan-Chi
口試日期: 2024/05/03
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 74
中文關鍵詞: 社交媒體個人資訊資訊安全隱私Instagram
英文關鍵詞: Instagram, Social Media, Personal Information, Information Security, Privacy
研究方法: 深度訪談法半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202401348
論文種類: 學術論文
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  • Web 2.0 時代使用者可以與其他使用者產生互動,允許使用者不只作為瀏覽者也可以是資訊提供的建立者,進而有了社交媒體的產生。Instagram 是一個主要以圖片和影片分享為主的平台,使用者可以透過各種功能分享日常生活和與他人互動。隨著現今社群平台蓬勃發展,社交媒體也開始結合電子商務功能,使用者不僅能能透過社群媒體與親朋好友交流、維繫感情,更能夠在上頭買到想要的商品或服務;然而,這些行為背後存在著資訊安全的風險。個人資訊、隱私、資訊安全在社交媒體上受到極高的關注,個人資訊以及隱私在社交媒體上尚未有明確區分範疇;資訊安全多半以預防性,像是提醒建置防火牆宣導。本篇研究採取半結構式訪談,試著從使用者角度探討他們認為在Instagram上屬於個人資訊的範疇定義、使用行為上對於個人資訊感到危機風險的意識以及就第264.3版介面使用上個人資訊保護的看法以及給予建議。本研究方向不只針對於自身個人資訊,在社交媒體超連結特性下,整個社群網絡皆是影響範圍;故也會針對使用下對於他人個人資訊的探討。研究發現,使用者對於Instagram個人資訊定義上可以廣義區分成兩大類,也發現在數位化時代下,對於保護個人資訊的理解變得更加重要,需要更加全面地考慮個人資訊的範疇;對於自己的個人資訊有較高的風險意識,然而,人們對於他人的資訊分享則存在著不確定性,這可能受到個人對於資訊敏感度的影響;介面的設計對於提醒使用者注意個人資訊的風險是有幫助的,個人化的功能和提醒視窗可以增加使用者對於個人資訊保護的意識,並給予他們更多思考是否分享的機會。本研究提供對於社交媒體上個人資訊保護的洞察,並給予未來在設計介面和提升用戶風險意識方面的一些方向。這對於社交媒體平台、用戶以及相關利益相關者都具有重要的參考價值。

    In the Web 2.0 era, users can interact with other users, allowing users not only to serve as browsers but also as creators of information providers, leading to the emergence of social media. There are more than 19 million social media users in Taiwan, with the main platforms including LINE, Instagram, and Facebook. Instagram is a platform mainly for sharing pictures and videos. Users can share their daily lives and interact with others through various functions. With the rapid development of social platforms today, social media has also begun to incorporate e-commerce functions. Users can communicate and maintain relationships with relatives and friends through social media and purchase the goods or services they want online; however, there are information security risks behind these behaviors. For example, failure to hide personal information in limited-time updates may lead to data theft or the risk of being attacked by hackers. Personal information, privacy, and information security have received great attention on social media. Personal information and privacy have not yet been differentiated on social media. Information security is mostly preventive, such as reminders to build firewalls. The study not only focuses on individual personal information but also considers the impact on the entire community network under the hyperlink features of social media. Findings reveal that users broadly categorize personal information on Instagram into two main types. In the digital age, understanding the protection of personal information becomes increasingly crucial, necessitating a comprehensive consideration of the scope of personal information. Users exhibit a heightened awareness of risks concerning their own personal information. However, uncertainty exists regarding the sharing of others' information, influenced by individual sensitivity to information. Interface design plays a significant role in reminding users of the risks associated with personal information. Personalized features and alert windows can enhance user awareness of personal information protection and provide them with more opportunities to consider whether to share information. This study offers insights into protecting personal information on social media and suggests directions for future interface design and enhancing user risk awareness. It holds significant reference value for social media platforms, users, and relevant stakeholders.

    目次 VI 表次 VIII 圖次 IX 第一章 緒論 3 第一節 研究背景與動機 3 第二章 文獻探討 6 第一節 社交媒體上的隱私與資安 6 一、社交媒體上的行為 6 二、社交媒體上的自我揭露與隱私風險 11 三、個人資訊、隱私與資安 14 第二節 社交媒體資安危機 20 一、來自他方的社交工程攻擊 20 二、由個人分享資訊所引發的資安問題 22 第三章 研究方法 25 第一節 研究設計與研究工具 25 第二節 研究對象 27 第三節 研究流程與資料分析 32 第四章 研究結果分析 33 第一節 個人資訊理解與分享概況 33 一、對於Instagram上個人資訊理解的原因 33 二、願意與否分享的個人資訊 35 三、影響使用者在Instagram上個人資訊分享原因 38 第二節 個人資訊危機敏感保護意識與行為 43 一、自我 v.s. 他人的個人資訊危機意識 43 二、訊息/連結/應用程式中個人資訊危機意識 49 第三節 介面設計建議 55 一、增設提醒視窗:註冊/帳號切換/陌生訊息提風險意識以及確認鍵的設計 55 二、增加個人化設計:自主公開、隱藏數據顯示、解除通用設定 57 三、透過AI辨識確認使用者個人資訊分享意願 59 四、隱私性保護:永久消失增加資訊分享後的安全感 60 五、進一步保護機制:於官方帳號資訊分享增設密碼確認 61 六、小結 62 第五章 結論與建議 63 第一節 研究結果討論 63 一、綜述小結 63 二、主題討論 64 第二節 結論 68 第三節 研究限制與未來研究方向 69 參考文獻 70

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