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研究生： 翁曉召
Weng, Hsiao-Chao
論文名稱： Shaping Organizational Culture as a Source of Competitive Advantage for an Organization– A Case Study of Zonson Sports Corporation in China
Shaping Organizational Culture as a Source of Competitive Advantage for an Organization– A Case Study of Zonson Sports Corporation in China
指導教授： 張媁雯
Chang, Wei-Wen
學位類別： 碩士
Master
系所名稱： 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 129
中文關鍵詞： organizational culture shaping 、leadership 、workplace rituals 、company songs 、competitive advantage
英文關鍵詞： organizational culture shaping, leadership, workplace rituals, company songs, competitive advantage
DOI URL： https://doi.org/10.6345/NTNU202203028
論文種類： 學術論文
相關次數： 點閱：98  下載：4 
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    • 無中文摘要

    In a highly competitive and fast–changing world, corporations are facing great challenges in business success. How can firms remain in the market and maintain long term success under extreme competitive pressure? Research into sustainable competitive strategies and advantages has received significant attention. According to Barney (1991), organizational culture can be a resource for competitive advantage. Thus, the aim of the study is to explore how a firm builds its culture and how its culture contributes to its success through a case study of Zonson Sports Corporation in China. This study adopted mixed methods, including both qualitative and quantitative approaches. In-depth interviews and questionnaires were utilized for data collection. Prolonged engagement, observation, and triangulation techniques were applied to support the credibility of the study. Excel was the statistic software used to analyze the quantitative data in this study. Opening coding and axial coding were employed for the qualitative data analysis. The results of this study are as follows: (1) Establishing or defining the core values of the organization is the primary step for culture creation and shaping because values are the foundation of any corporate culture. (2) The strategies or networks for transmitting the values and shaping the culture of an organization include leadership, rites and rituals, heroes and stories, rewards and promotion etc. (3) The organizational culture such as reputation and cultural characteristics can be sources of competitive advantage for a firm.

    ABSTRACT………………………………………………………………I TABLE OF CONTENTS………………………………………II LIST OF TABLES………………………………………………IV LIST OF FIGURES …………………………………………V CHAPTER I INTRODUCTION 1 Background of the Study 1 Statement of the Problem 3 Research Purposes and Questions 4 Significance of the Study 4 Definition of Key Terms 5 CHAPTER II LITERATURE REVIEW 7 Organizational Culture 7 The Elements of the Organizational Culture 8 The Process and Strategy of Shaping Organizational Culture 12 Organizational Culture and Competitive Advantage 18 Summary 22 CHAPTER III RESEARCH METHODS 25 Research Approach 25 Research Framework 26 Research Participants and Sampling 27 Research Instruments and Data Collection 29 Data Analysis 32 Research Quality 35 Research Procedure 36 CHAPTER IV FINDINGS AND DISCUSSIONS 41 Core Values and Cultural Characteristics of Zonson Corporation 42 Strategies for Transmitting Core Values and Culture 54 Organizational Culture as a Competitive Advantage 78 Discussion 89 CHAPTER V CONCLUSIONS AND SUGGESTIONS 93 Conclusions 93 Implications 97 Limitations 100 Suggestions for Future Research 100 REFERENCES 103 APPENDIX A: INTERVIEW QUESTIONS TO THE FOUNDER 107 APPENDIX B: INTERVIEW QUESTIONS TO THE EMPLOYEES 109 APPENDIX C: QUESTIONNAIRE 111 APPENDIX D: CONSENT FORM 120 APPENDIX E: CODING LIST 123 APPENDIX F: COMPANY SONGS 125 APPENDIX G: CODINGS, CATEGORIES, AND THEMES FOR OPEN QUESTIONS IN SURVEY 127

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