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研究生: 廖可萱
Liao, Ke-Hsuan
論文名稱: 沙發衝浪主的文化期待:以接待歐洲沙發客之臺灣沙發主為例
The cultural expectation of couchsurfing host - A case study of Taiwanese hosts accommodating European couchsurfers
指導教授: 陳學毅
Chen, Hsueh-I
學位類別: 碩士
Master
系所名稱: 歐洲文化與觀光研究所
Graduate Institute of European Cultures and Tourism
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 94
中文關鍵詞: 沙發衝浪歐洲印象幻想主人凝視文化期待
英文關鍵詞: couch surfing, european image, imagery, host gaze, cultural expectation
DOI URL: https://doi.org/10.6345/NTNU202203309
論文種類: 學術論文
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  • 本研究以台灣沙發主對於歐洲沙發客的主人凝視(host gaze)為主軸,透過了解 其接待歐洲沙發客時的互動交流,試圖探討台灣沙發主是否透過沙發衝浪行為形 塑了對於歐洲沙發客以及歐洲的一種特定文化期待與想像,而這樣的想像與當前 沙發衝浪群體的文化交織後產生了什麼樣的互動。另外本文試圖翻轉過去多聚焦 於沙發客的研究視角,將研究對象轉而聚焦於沙發主,以期為當前沙發衝浪研究 領域增添新的討論空間。

    本文假設台灣沙發主對於歐洲沙發客本身以及沙發衝浪這樣的旅行方式有特定形式的文化想像及實踐,並透過研究訪談進一步探析這兩者所交互影響下所產生的文化意象轉變。因此本文第二章將首先對背包旅行、沙發衝浪、情緒觀光等領域做概略爬梳;第三章將敘述本研究之對象與範圍,以及文本及論述分析之研方法與假設。

    第四章將聚焦於台灣沙發主在不同空間、不同身分的轉換當中,如何透過各媒介體現沙發衝浪所體現的特定生活方式以及意象,同時台灣當前的沙發主群體用哪些活動試圖實踐沙發衝浪交流之宗旨,同時歐洲沙發衝浪客以及這項旅遊方式為台灣沙發主帶來了什麼樣的思考。第五章則聚焦於台灣沙發主與歐洲沙發客的情緒交換與主客互動,同時由於該社群所包含的人際網絡揉合了網路空間與實體的面對面交流,本章也將探討這種類型的人際網絡造就了什麼型態的旅行模式、借宿之前與之後的關係又如何凝聚與延續,並探析台灣沙發主透過接待歐洲沙發客所獲得的歐洲印象與本文之假設前提是否符合。

    關鍵字 : 沙發衝浪、歐洲印象、幻想、主人凝視、文化期待

    This study focuses on the Taiwanese couchsufing hosts’ “host gaze” upon European couchsurfers. By understanding the interaction and communication between both sides, this study tried to understand how does Taiwanese couch surfing hosts picture and create a certain image of Europe and European couch surfers, also how this imagery intertwine with the modern couch surfing society. Also, this study tried to switch the research target from couch suffers to couch surfing hosts, in order to explore more possibilities and research area for couch surfing studies.

    This study assumes that Taiwanese couch surfing hosts hold a certain form of cultural expectation and practice, and step further to examine the transformation of cultural imagery throughout the process. In chapter two, a brief literature review of backpacking travel, couch surfing, and emotional tourism will be integrated and introduced. In chapter three, the research target, range, and method will be displayed and explained.

    In chapter four, the focus will be how Taiwanese couch surfing hosts practiced the certain imagery and how they treat couch surfing as a way a life through various mediums, within the the constant switching in terms of space and identity. Also how couch surfing community has been running in Taiwanese society, and what reflection had been brought into Taiwanese community will be discussed.

    In chapter five, the study will be focusing on the the emotional flow and the host-guest interactions between Taiwanese couch surfing hosts and European couch surfers. The interaction between two parties has been take place in virtual spaces and actual face-to-face spaces, how this form of communication affects the way of travel will also be discussed. Additionally, how the relationships between two parties shifts and changes before and after the accommodating process will then be explored. To conclude, the study will then examine how the result echo to the assumption.

    Key Word : Couchsurifng, European Image, Imagery, host gaze, cultural expectation

    目錄 中文摘要 i 英文摘要 ii 圖目錄 v 表目錄 vi 第一章 緒論 1 第一節 研究背景 1 一、沙發衝浪歷史脈絡 2 二、沙發衝浪組織運作模式與發展 6 第二節 研究目的與問題意識 10 第二章 文獻回顧 11 第一節 旅行、旅人與沙發衝浪 11 一、閒暇與旅行 12 二、背包客與旅人概念演變 15 三、沙發衝浪相關研究 19 第二節主人凝視 (HostGaze)與觀光主客關係 (host-guestrelation) 23 一、主人凝視(host gaze) 26 第三節 情緒觀光與禮物經濟 28 一、情緒與觀光 29 二、禮物經濟 31 第三章 研究方法 34 第一節 研究對象與範圍 34 第二節 研究方法 36 一、文獻分析與論述分析 36 二、參與觀察 38 三、深度訪談 39 第四章 沙發衝浪之意象型塑 41 第一節 官網與文本的中介 42 一、社交平台的意象建構 42 二、官網中的會員交流 51 第二節 沙發衝浪在台灣 54 一、跨文化聚會 / CS Weekly Meetup 54 二、沙發客來上課 55 第三節 去標籤化的在地生活體驗 59 一、去標籤化 59 二、個人化的在地生活體驗 61 第五章沙發衝浪情緒交換/主客關係 64 第一節 台灣沙發主對歐洲沙發客的心理期待 64 一、情緒勞動心態轉變 64 二、台灣沙發主的自我要求 70 三、同住家人對歐洲沙發客之期待 71 第二節 「家」的緊密與陌生 72 一、東/西、主/客之間的相互妥協 73 二、空間配置與「家」的想像 75 第三節 關係的凝聚與消散 77 第六章 結論 82 第一節 研究小結 82 第二節 研究限制與建議 83 參考文獻 86

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