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研究生: 黃郁涵
Huang, Yu-Han
論文名稱: 專業性消息來源與內容呈現形式影響新聞可信度之研究
A Study to Investigate Professional Sources and Content Presentations Affecting News Credibility
指導教授: 楊美雪
Yang, Mei-Hsueh
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 63
中文關鍵詞: 新聞可信度消息來源內容呈現形式
英文關鍵詞: news credibility, news sources, content presentation form
DOI URL: http://doi.org/10.6345/THE.NTNU.DGAC.006.2018.F05
論文種類: 學術論文
相關次數: 點閱:201下載:22
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  • 在數位時代中,大眾接收新聞的方式變得多元,生活充斥著各種訊息,民眾所得到的資訊未必都是正確的,許多不實與錯誤的報導一再的出現在新聞媒體中,因此,新聞可信度已經成為大眾選擇新聞的重要因素,對於新聞價值更扮演著關鍵的角色。
    本研究以醫藥新聞為例,採用實驗法,為2(專業性消息來源:官方來源、專業人士)× 2(內容呈現形式:文字搭配圖片、文字搭配圖表)二因子組間設計,共4組實驗組合,依變數為新聞可信度,探討專業性消息來源與內容呈現形式對新聞可信度的影響。
    研究結果顯示,不同專業性消息來源對新聞可信度的影響有顯著差異,且專業人士影響高於官方來源,不同內容呈現形式對新聞可信度的影響無顯著差異。此外,專業性消息來源、內容呈現形式組合,無交互作用影響新聞可信度。

    In the digital age, the way of publics receiving news is diverse. Life is filled with all kinds of information. People may not always receive the correct information. Many false and incorrect reports appear repeatedly in news media. Therefore, news credibility has become an important factor in the public's choice of news and plays a key role in the value of news.
    The study uses medical news as an example, and applies two factors between-subjects design: 2 (professional source: official source/professional) × 2 (content presentation form: text with picture/text with informational graphics). The news credibility is a dependent variable. There are four kinds of experimental combinations in total. By conducting the experiment, we understand how the influence factors of professional sources and content presentation form affect the news credibility.
    The results show that different professional sources effect significantly on the news credibility, and the influence from professional is higher than official sources. Different content presentation form has no significant effect on the news credibility. Besides, professional source and content presentation form doesn’t have significant interaction effect on the news credibility.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 3 第三節 名詞解釋 4 第四節 研究範圍與限制 5 第五節 研究流程 6 第貳章 文獻探討 7 第一節 新聞可信度意涵與相關研究 7 第二節 新聞專業性消息來源與相關研究 11 第三節 新聞的內容呈現形式與相關研究 14 第四節 文獻探討小結 17 第参章 研究設計 18 第一節 研究架構與研究假設 18 第二節 研究方法 20 第三節 研究對象 21 第四節 研究工具 22 第五節 研究實施 25 第六節 資料處理與分析 29 第肆章 研究結果與討論 30 第一節 信度分析與敘述性統計 30 第二節 不同專業性消息來源對新聞可信度的影響 33 第三節 不同內容呈現形式對新聞可信度的影響 35 第四節 專業性消息來源與內容呈現形式組合對新聞可信度的交互影響 37 第伍章 研究結論與建議 42 第一節 研究結論 42 第二節 研究建議 45 參考文獻 48 附錄 58 附錄A:預試問卷 58 附錄B:正式問卷 60 附錄C:第一組實驗 62 附錄C:第二組實驗 62 附錄C:第三組實驗 63 附錄C:第四組實驗 63

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