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研究生: 劉于瑄
Liu, Yu-Hsuan
論文名稱: 個人圖資部落格回應行為之研究
A Study of Commenting Behavior on LIS Personal Blogs
指導教授: 卜小蝶
Pu, Hsiao-Tieh
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 114
中文關鍵詞: 個人圖資部落格回應行為內容分析
英文關鍵詞: LIS Personal Blog, commenting behavior, content analysis
論文種類: 學術論文
相關次數: 點閱:175下載:7
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  • 部落格(Blog)是Web2.0網路服務運用之一,其充分表達個人觀點的特性,使得網路資源更加豐富,也提升了資訊傳播的速度。部落格的人際互動性始於回應功能的開放,讀者藉由此功能將文章的看法、問題等公開分享,並藉由部落客或其他使用者共同討論的過程,無形中產生有別於實際生活的人際關係。圖資領域也嘗試以部落格作為機構與使用者間互動的平台之餘,更多則是以分享知識性或學習性的內容,因而逐漸建立起新知傳播的專業形象,同時研究也指出資訊性部落格比情感性部落格互動性來得踴躍之情況下,圖資部落格的互動性為何?本研究嘗試以內容分析,言談分析以及序列分析法探討個人圖資部落格內容特性與關聯性,並結合訪談分析資料進一步瞭解部落客與回應者間的互動情形。研究結果顯示:(1)個人圖資部落格之目的以資訊分享為主,交流形式雖單純、但回應率頗高;(2)回應的對話行為轉換以「問題→回答」顯著性最高;(3)部落客在部落格的互動環境中,是扮演問題解決的角色,且臺灣與大陸回應者對部落格互動看法有所差異,後者對於能夠與部落客或回應者見面的態度比前者更積極。最後本研究提供相關建議,包含個人圖資部落格文章內容之建議、使用者互動關係之改善以及後續研究建議之參考。

    Blog is one of Web2.0 web services and could fully express personal views, which makes website resources more abundant and enhances the speed of information communication. The interaction of the blog began in “give a comment” function, the readers could share the views and problems as well as have relationships different from real life by the process of discuss with bloggers and other users. Library and Information Science (LIS) field not only uses blog as the interaction between institutions and users of the platform, more share knowledge or learning content, thus gradually built up the professional image of new information communication. The related researches also pointed out that the frequency and influence degree of interaction, the informative blogs interact with their readers more frequently than affective blogs, and what is the interaction on LIS Personal Blogs? This study attempts to investigate LIS Personal Blogs content characteristics, relation and users interaction by content analysis, discourse analysis, sequence analysis, and interview. The results indicate that: (1)The main purpose of LIS Personal Blogs is information sharing, the interaction is simple, but the high comment rate;(2) The most significant commenting behavior translation is "questions→answer "; (3)Bloggers in an interactive environment, play a role in problem solving. The commenters in Taiwan and China views differ, the latter’s attitude that can meet with bloggers or other commenters in reality is more positive than the former. Finally, this study provides some suggestions on LIS Personal Blogs post, improving the user interaction and benefit further research.

    目次…………………………………………………………………………………vii 表次………………………………………………………………………………viii 圖次…………………………………………………………………………………x 第一章 緒論…………………………………………………………………………1 第一節 研究背景與動機……………………………………………………1 第二節 研究目的與發問……………………………………………………4 第三節 研究範圍與限制……………………………………………………5 第四節 名詞解釋……………………………………………………………6 第二章 文獻探討……………………………………………………………………7 第一節 部落格使用行為……………………………………………………7 第二節 回應行為……………………………………………………………17 第三節 圖資部落格相關研究………………………………………………27 第三章 研究方法與設計…………………………………………………………33 第一節 研究方法…………………………………………………………33 第二節 研究對象…………………………………………………………40 第三節 研究架構與流程…………………………………………………42 第四章 研究結果……………………………………………………………45 第一節 個人圖資部落格之使用現況………………………………………45 第二節 個人圖資部落格之文章內容特性…………………………………51 第三節 個人圖資部落格之回應內容特性…………………………………55 第四節 個人圖資部落格文章與回應之關聯分析…………………………61 第五節 綜合討論……………………………………………………………76 第五章 結論與建議………………………………………………………………82 第一節 研究結論……………………………………………………………82 第二節 研究建議……………………………………………………………84 參考文獻……………………………………………………………………………86 附錄一、個人圖資部落格部落客訪談大綱…………………………………………94 附錄二、 個人圖資部落格回應者訪談大綱………………………………………95 附錄三、 訪談錄音騰寫紀錄………………………………………………………96 附錄四、 個人圖資部落格文章目的與回應內容特性之關聯表…………………111 附錄五、 個人圖資部落格文章主題與回應內容特性之關聯表…………………113 附錄六、 個人圖資部落格文章形式與回應內容特性之關聯表…………………114

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