研究生: |
陳宏明 Chen, Hung-Ming |
---|---|
論文名稱: |
五大人格特質與飲酒使用行為的關係 The relationship between the Big Five personality traits and alcohol use behavior |
指導教授: |
沈永正
Shen, Yung-Cheng |
口試委員: |
沈永正
Shen, Yung-Cheng 徐光達 Hsu, Ta-Kuang 洪秀瑜 Hung, Hsiu-Yu |
口試日期: | 2024/05/23 |
學位類別: |
碩士 Master |
系所名稱: |
高階經理人企業管理碩士在職專班(EMBA) Executive Master of Business Administration |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 中文 |
論文頁數: | 71 |
中文關鍵詞: | 五大人格特質 、飲酒行為 、飲酒態度 、威士忌 、啤酒 |
英文關鍵詞: | Big Five personality traits, Drinking behavior, Drinking attitudes, Whisky, Beer |
研究方法: | 調查研究 |
DOI URL: | http://doi.org/10.6345/NTNU202400618 |
論文種類: | 學術論文 |
相關次數: | 點閱:140 下載:0 |
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本研究旨在探討五大人格特質對飲酒行為的影響,並分析飲酒態度作為應變數在其中所扮演的角色。研究考慮性別、年齡和飲酒涉入度作為干擾變數,以更準確地揭示人格特質與飲酒行為之間的關聯性。
本研究透過量化分析,探討了飲酒態度及其對飲酒率、飲酒頻率、飲酒型態及飲酒場所的影響。自變數為五大人格特質,包括外向性、友善性、神經質、開放性及盡責性,並特別強調飲酒在社交場合中的心理及行為動機,如增進社交能力和解除壓力。
初步發現顯示,人格特質與飲酒態度之間存在顯著的相關性,並進一步影響個體的飲酒行為。此外,干擾變數如性別、年齡和飲酒涉入度對這些關聯性的影響也被詳細分析,提供了深入了解如何針對不同人群設計有效的飲酒干預策略。研究結果不僅增進了我們對五大人格特質—外向性、友善性、神經質、開放性及盡責性—如何影響飲酒態度和行為的理解,也揭示了這些特質如何通過飲酒態度中介對飲酒行為產生影響。這種深入的分析為心理學和飲酒行為、飲酒態度領域提供了見解。例如,對於高神經質的個體,制定策略時可以考慮到他們可能更易於飲酒以應對壓力的傾向。同樣,外向的個體可能在社交場合中飲酒更頻繁,這需要針對性的干預以避免過度飲酒的風險。
透過研究發現,我們不僅能更好地理解不同人格特質如何影響個體對飲酒的偏好和行為模式,未來還能在設計公共衛生策略和心理健康介入時,提供更有針對性和效率的方法,進而促進整體社會的健康福祉。
This study aims to explore the impact of the Big Five personality traits on drinking behavior and analyzes the role of drinking attitudes as dependent variables. The study considers gender, age, and degree of involvement in drinking as moderating variables to more accurately reveal the association between personality traits and drinking behavior.
Through quantitative analysis, this research examines the influence of drinking attitudes on drinking rate, frequency, style, and settings. The independent variables are the Big Five personality traits, including extraversion, agreeableness, neuroticism, openness, and conscientiousness, with a particular emphasis on the psychological and behavioral motivations of drinking in social situations, such as enhancing social skills and relieving stress.
Preliminary findings indicate a significant correlation between personality traits and drinking attitudes, which further affects individual drinking behaviors. Additionally, the impact of moderating variables such as gender, age, and involvement in drinking has been detailed, providing insights into how to design effective drinking intervention strategies for different populations.
The results not only enhance our understanding of how the Big Five personality traits—extraversion, agreeableness, neuroticism, openness, and conscientiousness—affect drinking attitudes and behaviors but also demonstrate how these traits influence drinking behaviors through the mediation of drinking attitudes. This in-depth analysis offers insights into the fields of psychology, drinking behaviors, and attitudes. For example, for individuals with high neuroticism, strategies might consider their propensity to drink more under stress. Similarly, extraverted individuals may drink more frequently in social settings, necessitating targeted interventions to mitigate the risk of excessive drinking.
Through these findings, we can better understand how different personality traits influence individual preferences and behavioral patterns related to drinking. This knowledge will further assist in designing targeted public health strategies and psychological interventions, thereby enhancing the overall well-being of society.
一、中文文獻
1.林美秀. (2019). 青壯年族群飲酒行為之分析 [國立中央大學]. 產業經濟研究所: 卷 碩士. 臺灣博碩士論文知識加值系統. https://hdl.handle.net/11296/85zmxd
2.楊明仁(Ming-Jen Yang), 鍾奇諺(Chi-Yen Chung), 郭千綺(Chian-Chii Kuo), 何啟功(Chi-Kung Ho), & 何內一郎(Ichiro Kawachi). (1996). 工作性質與工作場所次文化對個人飲酒行為之影響-一項探索性前驅研究. The Kaohsiung Journal of Medical Sciences, 12(6), 339–347. https://doi.org/10.6452/KJMS.199606.0339
3.鄭素蓉. (2021). 成年男性飲酒行為影響因素之研究-以苗栗縣為例 [國立暨南國際大學]. 收入 非營利組織經營管理碩士學位學程在職專班: 卷 碩士. 臺灣博碩士論文知識加值系統. https://hdl.handle.net/11296/293t7p
4.Lee, M. (李美枝). (1985). 人格特質研究.
二、英文文獻
1.Allport, G. W. (1961). Pattern and growth in personality. Holt, Rinehart & Winston.
2.Guilford, J. P. (1959). Personality. McGraw-Hill.
3.Kassarjian, H. H. (1971). Personality and consumer behavior: A review. Journal of Marketing Research, 8(4), 409-418.
4.Robbins, S. P. (王秉均, 譯). (1995). Organizational behavior: Concepts, controversies, and applications. Prentice Hall.
5.Scott, W. E., & Mitchell, T. R. (1972). Organizational theory: A structural and behavioral analysis. Irwin.
6.Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 22(140), 1-55.