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研究生: 洪久琇
Hung, Chiu-Hsiu
論文名稱: 以整合性科技接受模式探討員工使用微課程進行教育訓練之行為研究
A Study on the Behavior of Employees under Microlecture Training Using the UTAUT Model
指導教授: 林坤誼
Lin, Kuen-Yi
蕭顯勝
Hsiao, Hsien-Sheng
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 111
中文關鍵詞: 整合性科技接受模式結構方程模型微課程
英文關鍵詞: UTAUT, SEM, microlecture
DOI URL: https://doi.org/10.6345/NTNU202202914
論文種類: 學術論文
相關次數: 點閱:218下載:22
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  • 「知識經濟」時代的來臨,企業須隨時掌握新知,培育人才,方能因應急遽變化的環境與挑戰,在高度激烈競爭的市場中立於不敗之地。個案公司運用通訊網路設備及雲端運算技術,透過整合通訊平台線上會議功能進行授課互動,規劃出一種創新的教學模式—微課程,期能跨越實體課程與數位學習平台的限制,激發同仁自主而有效率地學習,在影響工作最小的情況下,快速獲取新知。本研究旨在以整合性科技接受模式的研究架構為理論基礎,探討績效期望、努力期望、社會影響及促成條件等構面對個案公司員工參加微課程之行為意圖及使用行為之影響。本研究透過立意抽樣方式,採問卷調查法,以個案公司參加「資訊類」微課程的學員為研究對象,問卷共發放508份,回收有效問卷224份,並以SPSS軟體進行描述性統計分析、項目分析、因素分析、信度分析、獨立樣本t檢定及變異數分析,另以AMOS軟體進行結構方程模型 (SEM)分析。研究結論:(1)員工參加微課程的行為意圖會受到績效期望與努力期望的顯著影響;(2)員工參加微課程的使用行為不會受到促成條件及行為意圖的顯著影響;(3)績效期望與社會影響對行為意圖的影響力,皆會因年齡及職務的不同而有差異。

    With the era of knowledge economy coming, enterprises must keep abreast of new knowledge and develop talents to meet the rapidly changing environment in order to keep the leading position in a highly competitive market. The company in this case study uses network equipment and cloud computing technology to conduct interactive teaching through the online conferencing function of the Unified Communications (UC). They created an innovative teaching model - microlecture, which breaks the limitation of both physical and digital learning (E-Learning) platforms, and stimulates employees to learn independently and efficiently. With the aid of microlecture, employees can acquire new knowledge with a minimal impact on their regular jobs. This study is based on the research framework of Unified Theory of Acceptance and Use of Technology (UTAUT). The goal is to investigate how the factors of "performance expectancy (PE)", "effort expectancy (EE)", "social impact (SI)", and "facilitation conditions (FC)" influence the employees' participation in microlectures, focusing on the aspects of employees’ "behavior intention (BI)" and "use behavior". Purposive sampling method was used in questionnaire survey. A total of 508 questionnaires were distributed to the students participated in the information related microlectures, and 224 valid questionnaires were collected. SPSS was used to conduct descriptive statistics analysis, item analysis, factor analysis, reliability analysis, Independent-Samples t Test, and Analysis of variance. The structural equation modeling (SEM) analysis was carried out by AMOS. The results show that: (1) Both Performance Expectancy and Effort Expectancy have significant influences on employees’ Behavior Intention to participate in the microlecture; (2) Neither Facilitating Conditions nor Behavior Intention has a significant influence on employees’ Use Behavior to participate in the microlecture; (3) Both the effects of "Performance Expectancy on the Behavior Intention" and "Social Influence on the Behavior Intention" vary by ages and job positions.

    謝 誌 i 中文摘要 iii 英文摘要 v 目 錄 vii 表 次 ix 圖 次 xi 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與待答問題 6 第三節 研究範圍與限制 8 第四節 重要名詞釋義 9 第二章 文獻探討 11 第一節 微課程之探討 11 第二節 整合性科技接受模式之探討 16 第三節 不同背景變項對行為影響之研究 31 第三章 研究方法 35 第一節 研究設計 35 第二節 研究對象 38 第三節 研究流程 39 第四節 研究工具 42 第五節 資料分析與詮釋 45 第四章 研究結果 49 第一節 問卷之發展 49 第二節 員工對使用微課程進行教育訓練的看法 53 第三節 不同因素對員工使用微課程的意圖與使用行為之影響 61 第四節 不同背景員工對使用微課程進行教育訓練的差異 81 第五章 結論與建議 87 第一節 研究結論 87 第二節 研究建議 92 參考文獻 96 一、中文部份 96 二、外文部份 98 附 錄 103 附錄一 使用微課程進行教育訓練之行為研究調查問卷 105 附錄二 常用配適度指標 110

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