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研究生: 陳怡君
Chen, I-Chun
論文名稱: The Relationship between Corporate Social Responsibility and Employer Branding: The Case of Tourism Employees in Taiwan
The Relationship between Corporate Social Responsibility and Employer Branding: The Case of Tourism Employees in Taiwan
指導教授: 盧承杰
Lu, Cheng-Chieh
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 82
中文關鍵詞: corporate social responsibilityemployer brandingenvironmental belieftourism employee
英文關鍵詞: corporate social responsibility, employer branding, environmental belief, tourism employee
DOI URL: http://doi.org/10.6345/THE.NTNU.GIHRD.008.2019.F06
論文種類: 學術論文
相關次數: 點閱:163下載:21
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  • Previous research indicates that employer brand is exclusively designed for current and potential talented staff and it is beneficial to strategic human resource sustainability. In addition, increasing environmental awareness is a trend during these years because of global climate and environmental irregularity. Therefore, the purpose of this research is to figure out the influence of tourism industry’s corporate social responsibility on employees’ perceptions of employers’ brand and to explore whether environmental belief has a significant moderating effect for the relationship between corporate social responsibility and employer branding. The target population of this research is tourism employees who have already worked in the tourism industry with legal professional licenses, including tour guides and tour managers in Taiwan. This study adopts quantitative research design and paper-based questionnaires to test the research hypotheses. The researcher use SPSS 22.0 to analyze the data. The finding is that tourism businesses’ corporate social responsibility (a) to society (b) to employee has a significantly positive effect on employees’ perception of employers’ branding on (a) diversity value (b) social value (c) reputation value. Another result is that environmental belief serves as a moderator between corporate social responsibility to employee and tourism employee’s employer branding on the value of reputation.

    ABSTRACT I TABLE OF CONTENTS II LIST OF TABLES IV LIST OF FIGURES V CHAPTER I INTRODUCTION 1 Background of the Research 1 Statement of Problem 3 Purposes of the Research 5 Questions of the Research 5 Significance of the Research 6 Definition of Terms 7 Delimitation of the Study 8 CHAPTER II LITERATURE REVIEW 11 Corporate Social Responsibility 11 Employer Branding 15 Corporate Social Responsibility and Employer Branding 20 Environmental Belief 22 The Moderating Role of Environmental Belief 25 CHAPTER III RESEARCH METHODOLOGY 29 Research Method 29 Research Hypotheses and Framework 29 Research Procedure 31 Sample and Data Collection 32 Questionnaire Design and Measurements 33 Pilot Study 35 Data Analysis 38 CHAPTER IV FINDINGS AND DISCUSSION 41 Descriptive Analysis 41 Pearson Correlation Analysis 45 Hierarchical Regression Analysis 50 CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 59 Conclusions 59 Implications 60 Limitations 63 REFERENCES 67 Appendix A: Questionnaire English Version 76 Appendix B: Questionnaire Chinese Version 79

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