本研究探討媽祖信仰對馬祖地區居民親環境行為的影響。媽祖信仰作為中國華南沿海和臺灣民間廣泛信仰的神祇，對華人文化和社會有著深遠影響。本研究以馬祖地區為案例，採用結構方程模型分析宗教信念、媽祖信仰世界觀、環境危害的覺知、為環境犧牲的意願和環境行為之間的關係。藉由問卷調查和統計分析，深入了解媽祖信仰在促進馬祖居民環境友善行為方面的作用機制。
研究結果顯示，宗教信念能夠促進媽祖信仰世界觀以及公眾環境行為。此外，媽祖信仰世界觀對環境關注有著積極的影響。環境關注與環境行為之間存在正向關係，即越關注環境的人採取環保行動的意願越高。雖然環境危害的覺知對為環境犧牲的意願之影響在統計上不顯著，但環境關注的路徑分析都與國內外宗教對親環境行為的研究結論一致。然而，在特定文化背景下，媽祖信仰可能受到地方文化保守態度的影響，制約信徒在公眾環境問題上的參與意願。總體而言，本研究豐富對媽祖信仰與環境行為關係的理解，並為未來研究提供重要參考依據。

This study explores the impact of Mazu belief on pro-environmental behavior among residents of the Matsu region. Mazu, widely worshipped along the southern coast of China and in Taiwan, holds significant cultural and social influence in Chinese communities. Using the Matsu region as a case study, this research employs structural equation modeling to analyze the relationships between religious belief, Mazu worldview, awareness of environmental hazards, willingness to sacrifice for the environment, and environmental behavior. Through surveys and statistical analysis, the study aims to deeply understand the mechanisms by which Mazu belief promotes environmentally friendly behavior among Matsu residents.
The research findings indicate that religious beliefs can enhance the worldview of Mazu belief and public environmental behavior. Additionally, the worldview of Mazu belief has a positive impact on environmental concern. There is a positive relationship between environmental concern and environmental behavior, meaning that the more individuals care about the environment, the more willing they are to take pro-environmental actions. Although the influence of environmental hazard perception on the willingness to sacrifice for the environment is not statistically significant, the path analysis of environmental concern aligns with domestic and international studies on the relationship between religion and pro-environmental behavior. However, in specific cultural contexts, Mazu belief may be influenced by the conservative attitudes of local culture, limiting followers' willingness to engage in public environmental issues. Overall, this study enriches the understanding of the relationship between Mazu belief and environmental behavior and provides valuable references for future research.

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