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研究生: 馬克西
Maxim Platonov
論文名稱: A systematic review on what makes crowdfunding campaigns successful
A systematic review on what makes crowdfunding campaigns successful
指導教授: 施人英
Shih, Jen-Ying
口試委員: 陳文華
Chen, Andy
何宗武
Ho, Tsung-Wu
施人英
Shih, Jen-Ying
口試日期: 2021/07/19
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 69
英文關鍵詞: Crowdfunding, Crowdsourcing, finance, investments, curriculum
研究方法: 次級資料分析個案研究法
DOI URL: http://doi.org/10.6345/NTNU202101518
論文種類: 學術論文
相關次數: 點閱:116下載:7
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  • Purpose – The purpose of the study is to identify the key success factors of
    crowdfunding projects by systematically review journal articles on crowdfunding spanning a six-year publishing period and find what makes crowdfunding campaigns successful.
    Design/methodology/approach – This paper presents a systematic literature review of crowdfunding articles published from 2014 to 2020 in peer-reviewed, English-speaking journals that are available on the Scopus database. Research content of the literature review, frequency and bibliometric data are analyzed in order to identify the key success factors of crowdfunding projects.
    Findings – In this study a systematic analysis of the literature review is carried out, which is devoted to the factors and their impact on the success of crowdfunding.
    Research limitations/implications – The literature under consideration is limited to certain factors and topics of articles. The results of this research can be used to launch a crowdfunding project in order to increase its success.
    Practical implications – This study provides valuable insights that can aid to establish and improve crowdfunding implementation processes. This study would benefit entrepreneurs and students who are eager to improve their knowledge about crowdfunding ventures and investments. The results of this research can be used to launch a crowdfunding project in order to increase its success.
    Originality/value – This study conducted a systematic review approach to provide more comprehensive analysis of past studies, and propose some new findings on practice.

    I. English Abstract ii II. Table of Contents iii III. List of Tables iv IV. List of Figures iv Chapter 1. Introduction 1 Chapter 2. Literature review 5 Chapter 2.1 The main theoretical aspects of crowdfunding 5 Chapter 2.2 Common Terminology and a Typology for Crowdfunding 12 Chapter 2.2.1 Common terminology 12 Chapter 2.2.2 Typology of Crowdfunding 13 Chapter 3. Research Methodology 27 Chapter 3.1 Research Goal 27 Chapter 3.2 Sample and Data Collection 27 Chapter 4. Findings 31 Chapter 4.1 Which skills [What] make the projects in crowdfunding successful? 31 Chapter 4.2 Risks in Crowdfunding 50 Chapter 5 Conclusion 53 References 55

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