研究生: |
吳麗萍 Khaing Zin Thet |
---|---|
論文名稱: |
消費者選擇飯店的屬性相對重要性研究 The Importance Level of Factors in Hotel Selection |
指導教授: |
沈永正
Shen, Yung-Cheng |
口試委員: |
沈永正
Shen, Yung-Cheng 鄒蘊欣 Chou, Yun-Hsin 朱克聰 Zhu, Ke-Cong |
口試日期: | 2021/06/23 |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 英文 |
論文頁數: | 103 |
英文關鍵詞: | hoteliers, factor, hotel selection attributes |
研究方法: | 調查研究 |
DOI URL: | http://doi.org/10.6345/NTNU202100863 |
論文種類: | 學術論文 |
相關次數: | 點閱:110 下載:17 |
分享至: |
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More and more people like staying in hotels, and there are many
competitive hotels in every country. Thus, it needs to attract many guests to
choose our hotel. So, this paper will find the importance level of hotel selection
attributes to assist hoteliers, managers, and entrepreneurs. This survey
questionnaire uses constant sum scale to know exactly how much these attributes
are important for guests. We use descriptive statistics to find the importance level
of hotel selection attributes for each factor by demographic characteristics. This
research result represents the respondents who have been stayed at hotel
before.
Keywords: hoteliers, factor, hotel selection attributes
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