研究生: |
郭湘潔 Kuo, Hsiang-Chieh |
---|---|
論文名稱: |
Motivations, Difficulties and Coping Strategies in the Process of Becoming a YouTuber in Taiwan Motivations, Difficulties and Coping Strategies in the Process of Becoming a YouTuber in Taiwan |
指導教授: |
張媁雯
Chang, Wei-Wen |
口試委員: |
賴志樫
Lai, Chih-Chien 李栢浡 Lee, Pai-Po 張媁雯 Chang, Wei-Wen |
口試日期: | 2022/08/30 |
學位類別: |
碩士 Master |
系所名稱: |
國際人力資源發展研究所 Graduate Institute of International Human Resource Developmemt |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 英文 |
論文頁數: | 72 |
英文關鍵詞: | YouTube, YouTuber, internet celebrity, internet celebrity economy, cross-cultural process |
研究方法: | 參與觀察法 、 生活史訪談 、 觀察研究 、 言談分析 、 現象分析 、 社會網路分析 、 半結構式訪談法 |
DOI URL: | http://doi.org/10.6345/NTNU202201670 |
論文種類: | 代替論文:專業實務報告(專業實務類) |
相關次數: | 點閱:110 下載:5 |
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In the era of the internet and social media, more and more individuals are seeking to gain recognition, popularity, and achievements by growing their social media presence and maximizing their internet exposure. This study aims to explore the process of becoming a YouTuber in Taiwan via semi-structured interview, document review, and observation with a focus on understanding YouTuber’s motivations, challenges, and coping strategies. Data was collected from 24 participants. This research generated three notable findings. Firstly, throughout the process of adaptation in becoming a prominent YouTuber, the participants experienced a change in their objectives of managing a YouTube channel, in which they altered from a simple life documenting purpose to profit oriented. Secondly, most of the participants experienced culture shock which was depicted by the U-curve of cross-cultural adjustment theory. And more than half of them suffered or were suffering the plight of giving up the management of their YouTube channel due to the hardship and uncertainty embraced during the adaptation process. Lastly, albeit the experience of adaptation into the career role of YouTuber was distinct and differed across individuals, the participants shared strikingly similar difficulties and coping solutions. These findings provided noteworthy implications for the novice in this industry about what to expect and potential coping strategies. These findings can assist them during their exploration in the journey of managing a YouTube channel or administering cross-media platform as a key opinion leader.
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