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研究生: 宋迺超
Sung, Nai-Chao
論文名稱: 空服員前瞻性人格,服務行為,組織承諾與組織公民行為之研究
A study of the relationship among cabin attendants' proactive personality, service behavior, organization commitment and organizational citzen behavior
指導教授: 陳美燕
Chen, Mei-Yen
學位類別: 碩士
Master
系所名稱: 運動休閒與餐旅管理研究所
Graduate Institute of Sport, Leisure and Hospitality Management
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 76
中文關鍵詞: 空服員前瞻性人格服務行為組織承諾組織公民行為
英文關鍵詞: cabin attendants, proactive personality, service behavior, organization commitment, organizational citizen behavior
論文種類: 學術論文
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  • 本研究以前瞻性人格主要探討議題,探討對服務行為、組織承諾及組織公民行為之研究。研究對象為空服員進行深入探究,瞭解其前瞻性人格、服務行為、組織承諾與組織公民行為之關連性。以兩家本國籍國際航空公司的國籍空服員為受試對象,採用便利抽樣方式實施問卷調查,問卷共發放420份,回收有效問卷則為402份,資料處理分析採用描述性統計、獨立樣本t檢定、單因子變異數分析與皮爾森積差相關分析等研究工具進行,研究結果顯示:在服務行為表現上,不同「性別」、「婚姻」與「職別」空服員呈現顯著差異。在組織承諾表現上,因不同「職別」空服員而有明顯的差異。在組織公民行為上,不同「職別」空服員會有顯著差異。前瞻性人格與服務行為、組織承諾與組織公民行為呈現明顯的正向關連性。空服員組織承諾方面,則與組織公民行為有明顯正面關連性。根據本研究結果彙整出管理意涵,本研究建議空服員招募及座艙長遴選標準,組織承諾的重視,組織公民行為展現,及強化角色內行為之緊急程序,可供航空公司管理之參考;後續研究方面,擴大研究範圍,質性與量化同時進行或增加研究變項。

    The purpose of this study targets at native cabin attendants and aims at exploring the relationship among cabin attendants’ proactive personality, service behavior, organization commitment and organizational citizen behavior. Four hundred and twenty questionnaires were sent out to native cabin attendants working at two local international airlines by convenience sampling, and four hundred and two responses were received. Based on the data collected from questionnaire, data analyses were performed by descriptive statistics, independent sample analysis t-test and Person’s correlation coefficients. The results show the cabin attendant whose gender, marriage and position in service behavior had a significant difference, the cabin attendant whose position in organization had a significant difference, the cabin attendant whose position in organizational citizen behavior had a significant difference, proactive personality had a positive correlation with service behavior, organization commitment and organizational citizen behavior respectively. Organization commitment had a positive correlation with organization citizen behavior. According to the outcomes of the study, suggestions were provided for airlines management to adapt proactive personality as cabin attendant recruitment and promotion requirement, to think highly of organization commitment, to demonstrate organization citizen behavior, and to strengthen in-role behavior on emergency procedure. Also, for future researchers, to expand the study range, and to increase variables.

    口試委員與所長簽字論文通過簽名表 i 論文授權書 ii 中文摘要 iii 英文摘要 iv 謝誌 v 目次 vi 表次 viii 圖次 ix 第壹章 緒論 1 第一節 研究背景和動機 1 第二節 研究目的 5 第三節 研究問題 5 第四節 名詞釋義 5 第貳章 文獻探討 8 第一節 前瞻性人格之相關研究 8 第二節 服務行為之相關研究 11 第三節 組織承諾之相關研究 16 第四節 組織公民行為 20 第五節 本章總結 27 第參章 研究方法 28 第一節 研究架構 28 第二節 研究流程 29 第三節 研究範圍與對象 31 第四節 研究工具 31 第五節 資料處理與分析 36 第肆章 結果與討論 38 第一節 國籍航空公司空服員之特性與現況分析 38 第二節 不同人口統計變項的空服員在服務行為上的差異性分析 43 第三節 不同人口統計變項的空服員在組織承諾上的差異性分析 46 第四節 不同人口統計變項的空服員在組織公民行為上的差異性分析 48 第五節 空服員前瞻性人格、服務行為、組織承諾與組織公民行為相關分析 51 第伍章 結論與建議 54 第一節 結論…... 54 第二節 建議 57 引用文獻 62 附錄一 問卷 75

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