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研究生: 盧建彰
Lu, Jian-Zhang
論文名稱: 股吧投資專家對分析師追蹤影響之探究
Exploring the Impacts of Gub's Investment Experts on Analyst Coverage
指導教授: 陳慧玲
Chen, Huei-Ling
口試委員: 林瑞青 林孝倫 陳慧玲
口試日期: 2021/06/28
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 71
中文關鍵詞: 股吧投資專家股吧分析師追蹤長期盈餘預測
英文關鍵詞: Gub's Investment Experts, Gub, Analyst Coverage, Long-term Earnings Forecasts
研究方法: 實證分析
DOI URL: http://doi.org/10.6345/NTNU202100583
論文種類: 學術論文
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  • 在中國,機構投資人與許多個別投資者投資前會閱讀分析師的研究報告。近年來網路的快速發展,眾多網路投資專家於股吧上發表投資看法。因為投資人可從股吧獲得資訊,分析師產生競爭壓力。本研究以2017年至2019年在深圳交易所與上海交易所發行A股之上市公司為樣本,檢視具有影響力投資專家於股吧發表意見,中國分析師是否會傾向加入股吧投資專家追蹤的公司。此外,本研究目的係檢視具有影響力股吧專家於股吧發表意見後,追蹤該公司分析師發佈長期盈餘預測次數有否改變。
    實證結果顯示,相較於缺乏有影響力股吧專家發表意見的公司,有影響力股吧專家發表意見的公司,其新加入分析師追蹤數顯著較低。實證結果亦顯示,僅在2019年,有影響力股吧專家於股吧發表意見後,分析師發佈長期盈餘預測次數會顯著增加。

    In China, institutional investors and many individual investors read analysts' research reports before investing. With the rapid growth of the Internet in recent years, many individual investment experts express their investment view on Gubs. Financial analysts face competition because investors can obtain information from Gubs. This study uses listed firms on Shenzhen Exchange and Shanghai Exchange from 2017 to 2019 as a sample. This study examines whether Chinese analysts tend to cover the companies after the influential investment experts provide their opinion on Gubs. This study also examines whether the number of long-term earnings forecasts issued by the analysts will change after the influential investment experts provide their opinion on Gubs.
    The empirical results show that compared to those companies without the Gub's influential experts, the number of analysts’ add coverage is significantly fewer for the companies which the Gub's influential experts provide their opinion. The empirical results also indicate that the number of long-term earnings forecasts issued by the analysts significantly increase in 2019 after the influential investment experts provide their opinion on Gubs.

    第一章、緒論 1 第一節、研究動機與目的 1 第二節、研究架構 3 第三節、研究貢獻 5 第二章、文獻回顧 6 第一節、分析師追蹤相關文獻 6 第二節、網路投資平台相關文獻 8 第三節、中國股吧介紹及相關文獻 9 第三章、研究方法 13 第一節、研究假說 13 第二節、變數定義及研究樣本 15 第三節、單變量統計與多變量統計 17 第四章、實證結果 19 第一節、描述性統計 19 第二節、單變量與多變量統計分析結果 51 第三節、敏感性分析 60 第五章、結論與建議 66 第一節、結論 66 第二節、建議與研究限制 67 參考文獻 69 一、中文部分 69 二、英文部分 70

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