研究生: |
余品萱 Yu, Pin-Hsuan |
---|---|
論文名稱: |
全聯西川元素店顧客價值之研究—方法目的鏈模型應用 A Study of Customer Value for PX Mart Nishikawa Designed Store with Means-End Chain Approach |
指導教授: |
朱文增
Chu, Wen-Tseng |
口試委員: |
鄭惠萍
CHENG, HUI-PING 夏秉楓 Hsia, Ping-Feng 朱文增 Chu, Wen-Tseng |
口試日期: | 2022/06/20 |
學位類別: |
碩士 Master |
系所名稱: |
運動休閒與餐旅管理研究所 Graduate Institute of Sport, Leisure and Hospitality Management |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 中文 |
論文頁數: | 98 |
中文關鍵詞: | 方法目的鏈 、全聯福利中心 、西川元素 、價值階層圖 、階梯法 |
英文關鍵詞: | Means-End Chain, PX Mart, Nishikawa Designed Store, Hierarchical Value Map, Laddering |
研究方法: | 深度訪談法 、 內容分析法 |
DOI URL: | http://doi.org/10.6345/NTNU202201222 |
論文種類: | 學術論文 |
相關次數: | 點閱:176 下載:0 |
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