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研究生: 鄭淑禎
cheng shu chen
論文名稱: 博物館APP導覽系統之系統品質覺知及體驗價值與使用意圖相關研究
Perceived system quality relevant to users’ experiential value to predict continuance Intention to use Taipei Palace Museum APP mediated by their perceived ease of use and usefulness
指導教授: 胡茹萍
Hu, Ru-Ping
洪榮昭
Hong, Jon-Chao
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 104
中文關鍵詞: 系統品質有用性易用性體驗價值使用意圖
英文關鍵詞: system quality, usefulness, ease of use, experiential value, continuance intention
論文種類: 學術論文
相關次數: 點閱:293下載:45
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  • 現今的數位科技持續推進,無線網路的普級讓智慧型手機和行動載具的可攜性及漫遊的便利性更添增其便利性與使用價值。當科技的觸角延伸到博物館的典藏文物時,其博物館APP行動導覽儼然成為新形態的創新服務。因此,本研究旨在探討博物館APP導覽系統的易用性與有用性之使用效能,藉由手指觸控導覽介面的過程,帶給使用者不同以往的體驗感受,進而影響參觀者的持續使用意願。
    本研究者於2014年2月開始係以立意取樣方式進行問卷調查,共回收210份問卷,並以SPSS 22.0 與Amos 2.0之套裝軟體作為資料分析工具進行問卷測試,其統計分析則採用結構方程模式進行檢定,其研究發現(1)當參觀者使用博物館APP導覽系統時,其系統品質的認知易用與有用性會影響使用者在導覽過程的體驗感受。(2)當使用者透過博物館APP導覽系統,其獲得不同的導覽樂趣,同時引起參觀者對於博物館教育學習之興趣。(3)博物館APP導覽系統具有趣味性及學習價值其影響參觀者持續使用之意圖。展望未來,博物館APP導覽系統若能橫跨不同教學領域使用,結合教育資源的整合,達到APP導覽系統的使用價值,進而提升使用意圖之目的。

    Digital technology continued advance day by day. Wireless networks allow mobility, portable and convenience to using of roaming ability, add the value of personal carrier. When the mobility technology extends to the cultural relics collection of museum, the APP mobility guidance has become a new form of innovative for museum services. This study is based on the users of the National Palace Museum APP Navigation Guidance System as research object, the users experienced APP navigation system by touching navigation interface to explore the museum, and give the users different experience from the traditional reality roaming, to attract more users to use the APP personalized guided navigation system. and increase visitors to use the museum's modern navigation system.

    This research is based on questionnaire surveys method, were collected 210 questionnaires, and analysis by SPSS& Amos 2.0. Found out that (1) Processes Familiar with interface will has positive relevance, when the user operates the Museum APP Navigation System. (2) The user’s Self-confidence of the operating Museum APP Navigation Systems will improve the Museum APP Navigation Systems function. (3) After a user undertaking Museum APP navigation system, experiencing with the collection of different cultural contacts, text collection of articles. The Museum APP navigation System becomes valuable. (4) When the user undergoing the multimedia of Museum APP Navigation System, will increase the user’s experience value and has positive relevance with the intention of use. Expectations of the future, The usage of the Museum APP Navigation System may combined with educational resources to cover different areas.

    目錄 iv 表目錄 vi 圖目錄 vii 第一章 緒論 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究流程 5 第四節 名詞解釋 8 第二章 文獻探討 第一節 理性行為理論 11 第二節 科技接受模式 14 第三節 APP導覽系統 22 第四節 系統品質 24 第五節 使用者介面 30 第六節 體驗價值 34 第三章 研究方法 第一節 研究架構 39 第二節 研究假設 40 第三節 研究對象 44 第四節 研究工具 47 第四章 研究分析與討論 第一節 驗證性因素分析 59 第二節 相關分析 68 第三節 結構方程模式 70 第四節 研究討論 82 第五章 結論與建議 第一節 研究結論 86 第二節 研究限制與建議 89 參考文獻 中文部份 91 英文部份 92 附錄:研究問卷 101 表目錄 表3-3-1個人基本資料摘要表 46 表3-4-1收斂效度彙整表 51 表3-4-2系統品質項目分析表 53 表3-4-3易用性項目分析表 54 表3-4-4有用性項目分析表 55 表3-4-5趣味價值項目分析表 56 表3-4-6學習價值項目分析表 57 表3-4-7使用意圖值項目分析表 58 表4-2-1皮爾森相關分析表 70 表4-3-1 違犯估計檢定表 71 表4-3-2常態檢定與修正表 73 表4-3-3整體模式適合度表 77 表4-3-4模型路徑係數彙總表 80 表4-1-1研究假設驗證表 82 圖目錄 圖1-1-1 102年第2季行動應用軟體服務績效調查表 3 圖1-3-1 研究步驟 7 圖 2-1-1 Ajzen和Fishbein (1975)理性行為理論 11 圖 2-2-2 修正科技接受模式Davis (1996) 17 圖2-2-4 TAM3模式(Venkatesh & Bala, 2008) 20 圖2-3-1 「帶著故宮走」APP行動導覽意示圖 23 圖2-4-1 DeLone and McLean(1992)資訊系統成功模式 25 圖2-4-2 Pitt et al.(1995)資訊系統成功模式 25 圖2-4-3 Delone & Mclean 延伸資訊系統成功模式 27 圖2-4-5 Seddon (1997)資訊系統成功模式 28 圖2-5-1 「故宮常設展」APP行動導覽使用者介面意示圖 32 圖2-5-2 「帶著故宮走」APP行動導覽虛擬文物互動點點看意示圖 33 圖2-6-1 「故宮常設展」APP趣味性互動遊戲操作意示圖 35 圖2-6-2 「帶著故宮走」APP虛擬互動吹吹看操作意示圖 36 圖2-6-3 「帶著故宮走」APP學習小幫手操作意示圖 38 圖3-1-1 研究架構圖 40 圖4-1-1 一階驗證性因素分析結構模型 61 圖4-1-2 一階驗證性因素分析結構模型(潛在變項間無相關) 63 圖4-1-3 一階驗證性因素分析結構模型(潛在變項間存在相關) 65 圖4-1-4 二階驗證性因素分析結構模型 67 圖 4-3-2 結構方程式路徑圖 79

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