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研究生: 蔡易庭
Tsai, Yi-Ting
論文名稱: 新聞遊戲及議題涉入度對閱聽人的影響
The Effects of Newsgame and Issue Involvement on Audience
指導教授: 蔣旭政
Chiang, Hsu-Cheng
學位類別: 碩士
Master
系所名稱: 大眾傳播研究所
Graduate Institute of Mass Communication
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 107
中文關鍵詞: 新聞遊戲議題涉入度新聞記憶度新聞注意力同理心
英文關鍵詞: newsgame, issue involvement, news memory, news attention, empathy
DOI URL: http://doi.org/10.6345/THE.NTNU.GMC.012.2018.F05
論文種類: 學術論文
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  • 新聞遊戲是新聞媒體一種新的樣貌,本研究旨在了解新聞遊戲對閱聽人的影響。本研究採用實驗法,執行2(新聞呈現形式:有新聞遊戲、無新聞遊戲)X2(議題涉入度:低、高)二因子組間實驗設計,探討新聞呈現形式與議題涉入度,對閱聽人在新聞記憶度、新聞注意力與同理心之影響。此外,本研究輔以深度訪談法,了解閱聽人內心的真實想法與實際情況。

    實驗法研究結果顯示:(1)新聞遊戲對於受測者來說,在新聞記憶度、新聞注意力與同理心都比無新聞遊戲具有正向的顯著結果。(2)「新聞呈現方式X議題涉入度」對新聞注意力具有雙向交互效果。(3)「新聞呈現方式X議題涉入度」對同理心具有雙向交互效果。而深度訪談的結果顯示,新聞遊戲可以增加議題涉入度低的閱聽人對新聞的注意力與同理心。

    In digital ages, newsgame has become a new format used by journalism, which blurred the boundary between news and games. Newsgame can help audiences explore unfamiliar worlds, experience stories, and engage them in a highly emotional and meaningful way. This study focused on how newsgame and issue involvement affect the audience’s reaction on their perceived news memory, news attention and empathy. The in-depth interview method is also employed on 5 interviewees.

    The results revealed that news presentation format have significant influence on news memory, news attention and empathy. And a two-way interaction between news presentation format and issue involvement on news attention and empathy. The in-depth interview results show that newsgame would increase low-involvement audiences’ news attention and empathy.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 7 第貳章 文獻探討 8 第一節 新聞遊戲 8 一、從遊戲到遊戲化 8 二、新聞遊戲的起源 9 三、新聞遊戲的發展 11 四、新聞遊戲的特徵 14 第二節 資訊處理理論 17 一、感官記憶 18 二、短期記憶 19 三、長期記憶 20 第三節 議題涉入度 21 第四節 閱聽人的新聞記憶、注意力、同理心 24 一、記憶 24 二、注意力 25 三、同理心 26 第五節 研究假設 28 一、新聞呈現形式與新聞記憶度、新聞注意力與同理心的關係 28 二、新聞呈現形式、議題涉入度與新聞記憶度、新聞注意力、同理心的關係 30 第參章 研究方法 33 第一節 研究架構與流程 33 一、研究架構 33 二、研究流程 34 第二節 實驗法 35 一、研究架構 35 二、研究假設與問題 36 三、變項的定義與測量 37 四、實驗設計 41 第三節 深度訪談法 49 一、深度訪談設計 49 二、訪談對象 50 第肆章 研究結果 52 第一節 樣本結構與資料處理 52 一、樣本結構敘述統計分析 52 第二節 信度分析 55 第三節 操弄檢定 56 第四節 研究假設之驗證 57 一、主要效果與交互效果分析 57 二、假設檢定 60 第五節 假設驗證之彙整 66 第伍章 訪談資料分析結果 67 第一節 訪談結果 67 一、新聞遊戲的想像 67 二、新聞遊戲的體驗 68 三、新聞遊戲的影響 69 第陸章 結論與建議 71 第一節 研究結果與討論 71 一、新聞記憶度 71 二、新聞注意力 72 三、同理心 74 第二節 研究貢獻 76 一、學術貢獻 76 二、實務貢獻 76 第三節 研究限制與未來建議 77 一、研究限制 77 二、未來建議 77 參考文獻 78 附錄 90

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