研究生: |
蔡易庭 Tsai, Yi-Ting |
---|---|
論文名稱: |
新聞遊戲及議題涉入度對閱聽人的影響 The Effects of Newsgame and Issue Involvement on Audience |
指導教授: |
蔣旭政
Chiang, Hsu-Cheng |
學位類別: |
碩士 Master |
系所名稱: |
大眾傳播研究所 Graduate Institute of Mass Communication |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 中文 |
論文頁數: | 107 |
中文關鍵詞: | 新聞遊戲 、議題涉入度 、新聞記憶度 、新聞注意力 、同理心 |
英文關鍵詞: | newsgame, issue involvement, news memory, news attention, empathy |
DOI URL: | http://doi.org/10.6345/THE.NTNU.GMC.012.2018.F05 |
論文種類: | 學術論文 |
相關次數: | 點閱:293 下載:0 |
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新聞遊戲是新聞媒體一種新的樣貌,本研究旨在了解新聞遊戲對閱聽人的影響。本研究採用實驗法,執行2(新聞呈現形式:有新聞遊戲、無新聞遊戲)X2(議題涉入度:低、高)二因子組間實驗設計,探討新聞呈現形式與議題涉入度,對閱聽人在新聞記憶度、新聞注意力與同理心之影響。此外,本研究輔以深度訪談法,了解閱聽人內心的真實想法與實際情況。
實驗法研究結果顯示:(1)新聞遊戲對於受測者來說,在新聞記憶度、新聞注意力與同理心都比無新聞遊戲具有正向的顯著結果。(2)「新聞呈現方式X議題涉入度」對新聞注意力具有雙向交互效果。(3)「新聞呈現方式X議題涉入度」對同理心具有雙向交互效果。而深度訪談的結果顯示,新聞遊戲可以增加議題涉入度低的閱聽人對新聞的注意力與同理心。
In digital ages, newsgame has become a new format used by journalism, which blurred the boundary between news and games. Newsgame can help audiences explore unfamiliar worlds, experience stories, and engage them in a highly emotional and meaningful way. This study focused on how newsgame and issue involvement affect the audience’s reaction on their perceived news memory, news attention and empathy. The in-depth interview method is also employed on 5 interviewees.
The results revealed that news presentation format have significant influence on news memory, news attention and empathy. And a two-way interaction between news presentation format and issue involvement on news attention and empathy. The in-depth interview results show that newsgame would increase low-involvement audiences’ news attention and empathy.
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