研究生: |
桑吉 Gediminas Sungaila |
---|---|
論文名稱: |
The Effect of Argument Quantity on Product Attitude and Attitude Certainty The Effect of Argument Quantity on Product Attitude and Attitude Certainty |
指導教授: |
蕭中強
Hsiao, Chung-Chiang |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2011 |
畢業學年度: | 99 |
語文別: | 英文 |
論文頁數: | 46 |
中文關鍵詞: | 態度確定性 、語境效應 、態度的轉變 、不明確的參數 、確定的 、偏置校正 |
英文關鍵詞: | Attitude Certainty, Context Effect, Attitude Change, Ambiguous Argument, Unambiguous Argument, Bias Correction |
論文種類: | 學術論文 |
相關次數: | 點閱:196 下載:8 |
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The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then on their attitude.
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