簡易檢索 / 詳目顯示

研究生: 洪慕瑾
Lau, Markie Danine Amigos
論文名稱: 消費者對永續品牌的態度:理性行為理論的觀點
Consumer’s Attitude Toward Sustainable Brands:A Theory of Reasoned Action Perspective
指導教授: 沈永正
Shen, Yung-Cheng
口試委員: 沈永正
Shen, Yung-Cheng
徐達光
Xu, Da-Guang
陳彥君
Chen, Yan-Jun
口試日期: 2024/06/04
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2024
畢業學年度: 112
語文別: 英文
論文頁數: 67
中文關鍵詞: 消費者行為永續品牌TRA主觀規範品牌防禦品牌傳播
英文關鍵詞: Consumer Behavior, Sustainable Brands, TRA, Subjective Norms, Brand Defense, Brand Evangelism
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202401529
論文種類: 學術論文
相關次數: 點閱:81下載:3
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 這項研究調查了哪些變數會影響消費者對永續品牌的行為。研究表明,對採取環保行動(環境自我效能/ESE)更有信心並且高度關注環境福祉(生物圈價值/BV)的消費者更有可能對態度做出積極貢獻邁向永續品牌(ATB)。此外,優先考慮道德考量(道德消費者行為/EMCB)的消費者會感受到遵守社會期望(一致性/C)的壓力,對主觀規範(SN)產生正面影響。
    研究還發現,對永續品牌(ATB)的積極態度和支持永續品牌的社會認可度(SN)都會導致品牌防禦和品牌傳播行為的增加。值得注意的是,積極的 ATB 似乎對積極倡導品牌(傳播福音)有更強的影響。相反,SN 似乎是品牌防禦的更強大動力。
    雖然研究發現環境意識(EC)調節了從眾和有道德意識的消費者行為對主觀規範的影響(儘管有趣的是,當消費者俱有強烈的環境意識時,從眾壓力的影響較弱),但分析並沒有揭示環境意識對 ESE 和 ATB 生物圈值之間的關係具有統計顯著的調節作用。
    這些發現為希望培養積極的消費者態度和社會規範,最終培養品牌忠誠度和永續發展領域宣傳的品牌提供了寶貴的見解。

    This study investigated what variables influence consumers' behavior towards sustainable brands. This revealed that consumers who are more confident in taking pro-environmental actions (Environmental Self-Efficacy/ESE) and have a heightened concern about the well-being of the environment (Biospheric Value/BV) are more likely to positively contribute to Attitude Towards Sustainable Brands (ATB). Additionally, consumers who prioritize ethical considerations (Ethically Minded Consumer Behavior/EMCB), feel pressure to conform to societal expectations (Conformity/C) positively influences Subjective Norms (SN).
    The study also found that both a positive attitude towards sustainable brands (ATB) and the perception of social approval (SN) for supporting them lead to increased brand defense and brand evangelism behaviors. Notably, a positive ATB seems to have a stronger effect on actively advocating for a brand (evangelism). Conversely, SN appears to be a stronger motivator for brand defense.
    While the study found that Environmental Consciousness (EC) moderated the influence of Conformity and Ethically Minded Consumer Behavior on Subjective Norms (although interestingly, the pressure to conform has a weaker influence when a consumer has a strong Environmental Consciousness), the analysis did not reveal a statistically significant moderating effect of Environmental Consciousness on the relationship between ESE and Biospheric Values with regards to ATB.

    Acknowledgement i Abstract ii CHAPTER I: INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Question and Significance of Research 2 1.3 Research Process 4 CHAPTER II: LITERATURE REVIEW 6 2.1 Environmental Self-Efficacy 6 2.2 Biospheric Value 8 2.3 Ethically Minded Consumer Behavior 9 2.4 Conformity 10 2.5 Environmental Consciousness 12 2.6 Attitude Towards Behavior (Sustainable Brands) 14 2.7 Subjective Norms (Sustainable Brands) 15 2.8 Brand Defense 16 2.9 Brand Evangelism 18 CHAPTER III: METHODOLOGY 20 3.1 Conceptual Model 20 3.2 Sample Selection 21 3.3 Questionnaire Design 22 3.5 Data Collection Procedure 28 3.6 Research Tools 29 3.6.1 Partial Least Squares Structural Equation Modeling (PLS-SEM) 29 CHAPTER IV: RESULTS 30 4.1 Descriptive Statistics 30 4.1.1 Sample Profile Analysis 30 4.1.2 Reliability and Validity Analysis 32 4.1.3 Structural Model Estimation and Hypothesis Testing 38 CHAPTER V: CONCLUSION 43 5.1 General Discussion 43 5.2 Theoretical Contribution 45 5.3 Managerial Implications 48 5.4 Limitations and Future Research 50 References 52 Appendix I 60 English Questionnaire Items 60

    100 Branding Statistics, Global Impact, and Consumer Perception. (2023, July 14). Linearity Blog. https://www.linearity.io/blog/branding-statistics/
    1987: Brundtland Report. (n.d.). Retrieved April 22, 2024, from https://www.are.admin.ch/are/en/home/media/publications/sustainable-development/brundtland-report.html
    Ab Hamid, M. R., Sami, W., & Mohmad Sidek, M. H. (2017). Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion. Journal of Physics: Conference Series, 890, 012163. https://doi.org/10.1088/1742-6596/890/1/012163
    Abdelrazek, N. A., & El-Bassiouny, N. (2023). Online brand advocacy for sustainable brands: A study in an emerging market. Management & Sustainability: An Arab Review, 2(1), 67–86. https://doi.org/10.1108/MSAR-06-2022-0029
    Ali, Dr. M., & Amir, Dr. H. (2024). Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers. Electronic Commerce Research and Applications, 64, 101356. https://doi.org/10.1016/j.elerap.2024.101356
    Aljarah, A., Dalal, B., Ibrahim, B., & Lahuerta-Otero, E. (n.d.). The attribution effects of CSR motivations on brand advocacy psychological distance matters (1).pdf. Google Docs. Retrieved March 26, 2024, from https://drive.google.com/file/d/1GUzz_z7FYk5mwbc1yWgUDKwrtA7bYYK2/view?usp=embed_facebook
    Alnawas, I., Ghantous, N., & Hemsley-Brown, J. (2023). Can CSR foster brand defense? A moderated-mediation model of the role of brand passion. Journal of Brand Management, 30(3), 190–206. https://doi.org/10.1057/s41262-022-00296-4
    Ameri, M., Honka, E., & Xie, Y. (2018). Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network (SSRN Scholarly Paper 2798962). https://doi.org/10.2139/ssrn.2798962
    Auger, P., & Devinney, T. M. (2007). Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions. Journal of Business Ethics, 76(4), 361–383. https://doi.org/10.1007/s10551-006-9287-y
    Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14–25. https://doi.org/10.1016/j.jenvp.2006.12.002
    Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191
    Bandura, A. (2001). Social cognitive theory: An agentic perspective. Annual Review of Psychology, 52, 1–26. https://doi.org/10.1146/annurev.psych.52.1.1
    Bicchieri, C., & Xiao, E. (2009). Do the right thing: But only if others do so. Journal of Behavioral Decision Making, 22(2), 191–208. https://doi.org/10.1002/bdm.621
    Boomsma, C., & Steg, L. (2014). The effect of information and values on acceptability of reduced street lighting. Journal of Environmental Psychology, 39, 22–31. https://doi.org/10.1016/j.jenvp.2013.11.004
    Brown, T. J., Dacin, P. A., Pratt, M. G., & Whetten, D. A. (2006). Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science, 34(2), 99–106. https://doi.org/10.1177/0092070305284969
    Carrigan, M., Szmigin, I., & Wright, J. (2004). Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market. Journal of Consumer Marketing, 21(6), 401–417. https://doi.org/10.1108/07363760410558672
    Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers. Journal of Business Ethics, 97(1), 139–158. https://doi.org/10.1007/s10551-010-0501-6
    Chen, M.-F. (2016). Extending the theory of planned behavior model to explain people’s energy savings and carbon reduction behavioral intentions to mitigate climate change in Taiwan–moral obligation matters. Journal of Cleaner Production, 112, 1746–1753. https://doi.org/10.1016/j.jclepro.2015.07.043
    Colliander, J., & Hauge, W. A. (2013). Trash talk rebuffed: Consumers’ defense of companies criticized in online communities. European Journal of Marketing, 47(10), 1733–1757. https://doi.org/10.1108/EJM-04-2011-0191
    Connolly, J., & Shaw, D. (2006a). Identifying fair trade in consumption choice. Journal of Strategic Marketing, 14(4), 353–368. https://doi.org/10.1080/09652540600960675
    Connolly, J., & Shaw, D. S. (2006b). Identifying fair trade in consumption choice. Journal of Strategic Marketing, 14(4), Article 4. https://doi.org/10.1080/09652540600960675
    Crutchfield, R. S. (1955). Conformity and character. American Psychologist, 10(5), 191–198. https://doi.org/10.1037/h0040237
    Dalman, M. D., Buche, M. W., & Min, J. (2019). The Differential Influence of Identification on Ethical Judgment: The Role of Brand Love. Journal of Business Ethics, 158(3), 875–891. https://doi.org/10.1007/s10551-017-3774-1
    Davies, I. A., & Gutsche, S. (2016). Consumer motivations for mainstream “ethical” consumption. European Journal of Marketing, 50(7/8), 1326–1347. https://doi.org/10.1108/EJM-11-2015-0795
    De Groot, J. I. M., & Steg, L. (2008). Value Orientations to Explain Beliefs Related to Environmental Significant Behavior: How to Measure Egoistic, Altruistic, and Biospheric Value Orientations. Environment and Behavior, 40(3), 330–354. https://doi.org/10.1177/0013916506297831
    de Groot, J. I. M., & Steg, L. (2010). Relationships between value orientations, self-determined motivational types and pro-environmental behavioural intentions. Journal of Environmental Psychology, 30(4), 368–378. https://doi.org/10.1016/j.jenvp.2010.04.002
    Discriminant Validity Assessment and Heterotrait-monotrait Ratio of Correlations (HTMT)—SmartPLS. (n.d.). Retrieved May 29, 2024, from https://www.smartpls.com/documentation/algorithms-and-techniques/discriminant-validity-assessment
    Doran, C. (2017). Values-Based Consumption. In D. C. Poff & A. C. Michalos (Eds.), Encyclopedia of Business and Professional Ethics (pp. 1–4). Springer International Publishing. https://doi.org/10.1007/978-3-319-23514-1_75-1
    Doss, S. K. (2015). “Spreading the Good Word”: Toward an Understanding of Brand Evangelism. In M. C. Dato-on (Ed.), The Sustainable Global Marketplace (pp. 444–444). Springer International Publishing. https://doi.org/10.1007/978-3-319-10873-5_259
    Double Standard: The Role of Environmental Consciousness in Green Product Usage. (n.d.). https://doi.org/10.1509/jm.11.0264
    Einwiller, S. A., Fedorikhin, A., Johnson, A. R., & Kamins, M. A. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34(2), 185–194. https://doi.org/10.1177/0092070305284983
    Elaboration Likelihood Model | Encyclopedia MDPI. (n.d.). Retrieved May 30, 2024, from https://encyclopedia.pub/entry/37587
    Emekci, S. (2019). Green consumption behaviours of consumers within the scope of TPB. Journal of Consumer Marketing, 36(3), 410–417. https://doi.org/10.1108/JCM-05-2018-2694
    Farrow, K., Grolleau, G., & Ibanez, L. (2017). Social Norms and Pro-environmental Behavior: A Review of the Evidence. Ecological Economics, 140, 1–13. https://doi.org/10.1016/j.ecolecon.2017.04.017
    Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Philosophy and Rhetoric, 10(2), 130–132.
    Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.2307/3150980
    Ghali, Z. (2023). Determinants of ethically minded consumer behavior in relation to climate change: A cognitive hierarchal model perspective. Environment, Development and Sustainability. https://doi.org/10.1007/s10668-023-04128-6
    Gidaković, P., Koklič, M. K., Zečević, M., & Žabkar, V. (2022). The influence of brand sustainability on purchase intentions: The mediating role of brand impressions and brand attitudes. Journal of Brand Management, 29(6), 556–568. https://doi.org/10.1057/s41262-022-00280-y
    Göckeritz, S., Schultz, P. W., Rendón, T., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2010). Descriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefs. European Journal of Social Psychology, 40(3), 514–523. https://doi.org/10.1002/ejsp.643
    Hair, J. F. (n.d.). The PLS-SEM Book—SmartPLS. Retrieved May 29, 2024, from https://www.smartpls.com/documentation/getting-started/pls-sem-book
    Hair Jr., J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Springer Nature. https://doi.org/10.1007/978-3-030-80519-7
    Hamann, K. R. S., & Reese, G. (2020). My Influence on the World (of Others): Goal Efficacy Beliefs and Efficacy Affect Predict Private, Public, and Activist Pro-environmental Behavior. Journal of Social Issues, 76(1), 35–53. https://doi.org/10.1111/josi.12369
    Hassanar, S., & Ranjith, N. (2023). Ethical Correlates of Environmental Consciousness among Members and Non-Members of Nature Club. The International Journal of Indian Psychology, 4, 2349–3429.
    Heart Water - Alternative to Plastic: Reducing Your Carbon Footprint. (n.d.). Heart Water®. Retrieved March 23, 2024, from https://drinkheartwater.com/blog/environmentally-conscious
    Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
    Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-Analysis. The Journal of Environmental Education, 18(2), 1–8. https://doi.org/10.1080/00958964.1987.9943482
    Hu, H., & Jasper, C. (2006). Social cues in the store environment and their impact on store image. International Journal of Retail & Distribution Management, 34, 25–48. https://doi.org/10.1108/09590550610642800
    Huang, C., & Kung, F. (2011). Environmental consciousness and intellectual capital management: Evidence from Taiwan’s manufacturing industry. Management Decision, 49(9), 1405–1425. https://doi.org/10.1108/00251741111173916
    Huang, H. (2016). Media use, environmental beliefs, self-efficacy, and pro-environmental behavior. Journal of Business Research, 69(6), 2206–2212. https://doi.org/10.1016/j.jbusres.2015.12.031
    Hur, W.-M., Moon, T.-W., & Kim, H. (2020). When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. Journal of Brand Management, 27(4), 421–437. https://doi.org/10.1057/s41262-020-00190-x
    Ilhan, B. E., Kübler, R. V., & Pauwels, K. H. (2018). Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media. Journal of Interactive Marketing, 43, 33–51. https://doi.org/10.1016/j.intmar.2018.01.003
    Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation—ScienceDirect. (n.d.). Retrieved March 27, 2024, from https://www.sciencedirect.com/science/article/pii/S0268401216302195
    Javed, M., Roy, S., & Mansoor, B. (2015). Will You Defend Your Loved Brand? In M. Fetscherin & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 31–54). Palgrave Macmillan UK. https://doi.org/10.1057/9781137427120_3
    Jiménez-Sánchez, M., & Lafuente, R. (2010). Defining and measuring environmental consciousness. Revista Internacional de Sociologia, 68. https://doi.org/10.3989/ris.2008.11.03
    Kamis, A., Saibon, R. A., Yunus, F., Yunus, N., Rahim, M. B., Moreno Herrera, L., Luis, P., Montenegro, Y., Tun, U., Malaysia, H., Johor, B., & Malaysia. (2020). The SmartPLS Analyzes Approach in Validity and Reliability of Graduate Marketability Instrument. Social Psychology of Education, 57, 987–1001.
    Keeble, B. R. (1988). The Brundtland Report: “Our Common Future.” Medicine and War, 4(1), 17–25.
    Kim, N., & Lee, K. (2023). Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context. International Journal of Environmental Research and Public Health, 20(7), 5312. https://doi.org/10.3390/ijerph20075312
    LaCaille, L. (2013). Theory of Reasoned Action. In M. D. Gellman & J. R. Turner (Eds.), Encyclopedia of Behavioral Medicine (pp. 1964–1967). Springer. https://doi.org/10.1007/978-1-4419-1005-9_1619
    Mehrabian, A., & Stefl, C. A. (1995). Basic Temperament Components of Loneliness, Shyness, and Conformity: Social Behavior & Personality: an international journal. Social Behavior & Personality: An International Journal, 23(3), 253. https://doi.org/10.2224/sbp.1995.23.3.253
    Mishal, A., Dubey, R., Gupta, O. K., & Luo, Z. (2017). Dynamics of environmental consciousness and green purchase behaviour: An empirical study. International Journal of Climate Change Strategies and Management, 9(5), 682–706. https://doi.org/10.1108/IJCCSM-11-2016-0168
    Moeller, B. L., & Stahlmann, A. G. (2019). Which Character Strengths Are Focused on the Well-Being of Others? Development and Initial Validation of the Environmental Self-Efficacy Scale: Assessing Confidence in Overcoming Barriers to Pro-environmental Behavior. Journal of Well-Being Assessment, 3(2–3), 123–135. https://doi.org/10.1007/s41543-019-00023-y
    Motives of ethical consumption: A study of ethical products’ consumption in Tunisia | Environment, Development and Sustainability. (n.d.). Retrieved March 20, 2024, from https://link.springer.com/article/10.1007/s10668-020-01191-1
    Ndure, I. (2023, May 18). Sustainability-conscious, Millennials, Gen Z lead e-commerce study. Just Style. https://www.just-style.com/news/sustainability-conscious-consumers-leading-value-purchases-study/
    Neilsen. (2015, October). The. Imperative. New insights on consumer expectations October Copyright 2015 The Nielsen Company—PDF Free Download. https://docplayer.net/14851352-The-imperative-new-insights-on-consumer-expectations-october-2015-copyright-2015-the-nielsen-company.html
    Nickerson, C. (2022, November 3). Theory of Reasoned Action (Fishbein and Ajzen, 1975). https://www.simplypsychology.org/theory-of-reasoned-action.html
    Nilsson, A., Von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267–277. https://doi.org/10.1016/j.jenvp.2004.06.002
    Nkoulou Mvondo, G. F., Jing, F., Hussain, K., & Raza, M. A. (2022). Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment. Journal of Hospitality and Tourism Management, 52, 1–12. https://doi.org/10.1016/j.jhtm.2022.05.015
    Nystrand, B. T., & Olsen, S. O. (2020). Consumers’ attitudes and intentions toward consuming functional foods in Norway. Food Quality and Preference, 80, 103827. https://doi.org/10.1016/j.foodqual.2019.103827
    Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
    Pérez, A., del Mar García de los Salmones, M., & Rodríguez del Bosque, I. (2013). The effect of corporate associations on consumer behaviour. European Journal of Marketing, 47(1/2), 218–238. https://doi.org/10.1108/03090561311285529
    Ringle, C. M., Sarstedt, M., Sinkovics, N., & Sinkovics, R. R. (2023). A perspective on using partial least squares structural equation modelling in data articles. Data in Brief, 48, 109074. https://doi.org/10.1016/j.dib.2023.109074
    Roy, S., Singh, G., Japutra, A., & Javed, M. (2021). Circle the wagons: Measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31, 1–21. https://doi.org/10.1080/0965254X.2021.1999305
    Ruangkanjanases, A., You, J.-J., Chien, S.-W., Ma, Y., Chen, S.-C., & Chao, L.-C. (2020). Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior. Frontiers in Psychology, 11, 1433. https://doi.org/10.3389/fpsyg.2020.01433
    Salmivaara, L., Lombardini, C., & Lankoski, L. (2021). Examining social norms among other motives for sustainable food choice: The promise of descriptive norms. Journal of Cleaner Production, 311, 127508. https://doi.org/10.1016/j.jclepro.2021.127508
    Samson, A. (2006). Forum - Understanding the Buzz that Matters: Negative Vs Positive Word of Mouth. International Journal of Market Research, 48(6), 647–657. https://doi.org/10.1177/147078530604800603
    Sánchez, M. J., & Lafuente, R. (2010). Definición y medición de la conciencia ambiental. Revista Internacional de Sociología, 68(3), Article 3. https://doi.org/10.3989/ris.2008.11.03
    Scarpi, D. (2010). Does Size Matter? An Examination of Small and Large Web-Based Brand Communities. Journal of Interactive Marketing, 24(1), 14–21. https://doi.org/10.1016/j.intmar.2009.10.002
    Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30(5), 35–55. https://doi.org/10.1108/03090569610118740
    Schlegelmilch, B. B., & Öberseder, M. (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics, 93(1), 1–19. https://doi.org/10.1007/s10551-009-0182-1
    Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 7–17. https://doi.org/10.1016/j.jcps.2011.09.005
    Schwartz, S. H. (1977). Normative Influences on Altruism1. In L. Berkowitz (Ed.), Advances in Experimental Social Psychology (Vol. 10, pp. 221–279). Academic Press. https://doi.org/10.1016/S0065-2601(08)60358-5
    Shaw, D. (2007). Consumer voters in imagined communities. International Journal of Sociology and Social Policy, 27(3/4), 135–150. https://doi.org/10.1108/01443330710741075
    Staats, H. (2004a). Pro-environmental Attitudes and Behavioral Change. In C. D. Spielberger (Ed.), Encyclopedia of Applied Psychology (pp. 127–135). Elsevier. https://doi.org/10.1016/B0-12-657410-3/00817-5
    Staats, H. (2004b). Pro-environmental Attitudes and Behavioral Change. In C. D. Spielberger (Ed.), Encyclopedia of Applied Psychology (pp. 127–135). Elsevier. https://doi.org/10.1016/B0-12-657410-3/00817-5
    Steg, L., & de Groot, J. I. M. (2012). Environmental Values. In S. D. Clayton (Ed.), The Oxford Handbook of Environmental and Conservation Psychology (p. 0). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780199733026.013.0005
    Steg, L., De Groot, J. I. M., Dreijerink, L., Abrahamse, W., & Siero, F. (2011). General Antecedents of Personal Norms, Policy Acceptability, and Intentions: The Role of Values, Worldviews, and Environmental Concern. Society & Natural Resources, 24(4), 349–367. https://doi.org/10.1080/08941920903214116
    Steg, L., Perlaviciute, G., van der Werff, E., & Lurvink, J. (2014). The Significance of Hedonic Values for Environmentally Relevant Attitudes, Preferences, and Actions. Environment and Behavior, 46(2), 163–192. https://doi.org/10.1177/0013916512454730
    Stern, P. C. (2000). New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
    Sudbury-Riley, L., & Kohlbacher, F. (2016). Ethically minded consumer behavior: Scale review, development, and validation. Journal of Business Research, 69(8), 2697–2710. https://doi.org/10.1016/j.jbusres.2015.11.005
    Swimberghe, K., Darrat, M. A., Beal, B. D., & Astakhova, M. (2018). Examining a psychological sense of brand community in elderly consumers. Journal of Business Research, 82, 171–178. https://doi.org/10.1016/j.jbusres.2017.09.035
    The Rise of Environmentally Conscious Consumers: CX Reimagined for Sustainability. (n.d.). Execs In The Know. Retrieved May 30, 2024, from https://execsintheknow.com/magazines/july-2023-issue/the-rise-of-environmentally-conscious-consumers-cx-reimagined-for-sustainability/
    Thøgersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605–630. https://doi.org/10.1016/S0167-4870(02)00120-4
    Tiwari, P. (2023). Influence of Millennials’ eco-literacy and biospheric values on green purchases: The mediating effect of attitude. Public Organization Review, 23(3), 1195–1212. https://doi.org/10.1007/s11115-022-00645-6
    Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer–brand identification in building brand relationships. Journal of Business Research, 66(1), 53–59. https://doi.org/10.1016/j.jbusres.2011.07.022
    Values and Proenvironmental Behavior. (n.d.). https://doi.org/10.1177/0022022198294003
    van der Werff, E., Steg, L., & Keizer, K. (2013). The value of environmental self-identity: The relationship between biospheric values, environmental self-identity and environmental preferences, intentions and behaviour. Journal of Environmental Psychology, 34, 55–63. https://doi.org/10.1016/j.jenvp.2012.12.006
    Wang, C. L., Sarkar, J. G., & Sarkar, A. (2019). Hallowed be thy brand: Measuring perceived brand sacredness. European Journal of Marketing, 53(4), 733–757. https://doi.org/10.1108/EJM-08-2017-0551
    Wang, E. S.-T., & Lin, H.-C. (2017a). Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour. Sustainable Development, 25(6), 595–609. https://doi.org/10.1002/sd.1680
    Wang, E. S.-T., & Lin, H.-C. (2017b). Sustainable Development: The Effects of Social Normative Beliefs On Environmental Behaviour. Sustainable Development, 25(6), 595–609. https://doi.org/10.1002/sd.1680
    White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22–49. https://doi.org/10.1177/0022242919825649
    Wilk, V., Soutar, G. N., & Harrigan, P. (2019). Online brand advocacy (OBA): The development of a multiple item scale. Journal of Product & Brand Management, 29(4), 415–429. https://doi.org/10.1108/JPBM-10-2018-2090
    Wong, K. K.-K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using SmartPLS.
    Wright, G., Salk, C., Magnuszewski, P., Stefanska, J., Andersson, K., Benavides, J. P., & Chazdon, R. (2023). Conformity and tradition are more important than environmental values in constraining resource overharvest. PLOS ONE, 18(2), e0272366. https://doi.org/10.1371/journal.pone.0272366
    Xu, Y., Du, J., Khan, M. A. S., Jin, S., Altaf, M., Anwar, F., & Sharif, I. (2022). Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.779629
    Yoong, S. W., Bojei, J., Osman, S., & Hashim, N. H. (2018). Perceived Self-Efficacy and its Role in Fostering Pro-Environmental Attitude and Behaviours. Asian Journal of Business and Accounting, 11(2), Article 2. https://doi.org/10.22452/ajba.vol11no2.5
    Zelezny, L. C., & Schultz, P. W. (2000). Psychology of Promoting Environmentalism: Promoting Environmentalism. Journal of Social Issues, 56(3), 365–371. https://doi.org/10.1111/0022-4537.00172
    Zhao, Z., Gong, Y., Li, Y., Zhang, L., & Sun, Y. (2021). Gender-Related Beliefs, Norms, and the Link With Green Consumption. Frontiers in Psychology, 12, 710239. https://doi.org/10.3389/fpsyg.2021.710239
    Zhou, Z., Zheng, F., Lin, J., & Zhou, N. (2021). The interplay among green brand knowledge, expected eudaimonic well-being and environmental consciousness on green brand purchase intention. Corporate Social Responsibility and Environmental Management, 28(2), 630–639. https://doi.org/10.1002/csr.2075
    Zhu, Y., Wang, Y., & Liu, Z. (2021). How Does Social Interaction Affect Pro-Environmental Behaviors in China? The Mediation Role of Conformity. Frontiers in Environmental Science, 9. https://doi.org/10.3389/fenvs.2021.690361

    下載圖示
    QR CODE